Earlier quoted context omitted.
That's why we need universities and government agencies to work on federated protocols, just like they did with email in the old days.
The SMTP equivalent for Facebook and Google is HTTP which is a federated protocol. With email anyone can store the content on a centralised server in any format they want. Be that inside an open source RDBMS like MySQL or PostgreSQL, or a flat text file like Postfix defaults, or a proprietary format like Microsoft Exchange does. And the same is true for the services that Facebook and Google offer. The issue here isn'…
But with IPFS, [1], (which is a federated protocol) you can "host" a HTML file or video or any content without any difficulty yourself.
I'm not sure if it would be suitable for the functionality in Facebook though (sharing stuff with friends only), sending messages, so that's part of the reason why we need more research.
The network effect of Facebook can be mitigated by introducing laws that open up competition, like the telecommunications acts, which opened up the market for telephony.
[1] https://ipfs.io/