Earlier quoted context omitted.
This is again an argument that the tradeoff is worth it, not that it is easy. Trade that off if you like, not not everyone does.
So what am I trading here? Facebook vs having acquaintances?
It's like smoking in the 80s, with the ostracism turned up to 11.
The good news being, what seemed impossible then, we slowly seem to be winning the tide against smoking. Speaking as a (currently..) ex-smoker. If you remember we used to be allowed to smoke in restaurants (I can hardly believe it myself, sometimes), how the consensus felt back then, there is hope :)