Earlier quoted context omitted.
Did he come up with "paid, laid, or made"? I've heard it from sales people and thought it predated McClure. The kitten and "money shot" is absolutely unnecessary, but I get the coarse language for "paid, made, laid"- the idea is that compelling products and services target base desires.
I think the most compelling products deliver utility. Even if targeting base desires is your product design strategy doesn't mean it needs to be in a template for future founders to follow. Your argument is similar to the argument for having swimsuit models in tabloid newspapers. NYT is a better product.
Call me old school, but I still think that JWZ post "Groupware Bad" is one of the most important in the history of blogging.