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Google Will Stop Reading Your Emails for Gmail Ads

bloomberg.com

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Re: Google Will Stop Reading Your Emails for Gmail Ads

#211

Post by komali2 »

vaishaksuresh wrote: post #173

I very recently switched to fastmail and couldn't be happier. For $90 a year, I don't have to deal with people snooping and tracking me around for ads. I know google is trying to give me value with all their facial recognition and recommendations, but I don't think it is going to end well. When it does end badly, it will be too late for the user because we would've given up all the data. I don't want Google to build…

>facial recognition

Is there some sort of Gmail camera thing I'm not aware of?

Re: Google Will Stop Reading Your Emails for Gmail Ads

#212

Post by B1FF_PSUVM »

bjl wrote: post #106
cm2012 wrote: post #15

That sucks for me as an advertiser. Gmail ads were great for B2B marketing.

Good. Anything that makes life harder for you is a win for me.

Advertising spend should be taxed at 100% (or 500%, whatever), just for the damage it does.

Of course it is not. We're ruled by advertisers.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#213

Post by CaptSpify »

Ajedi32 wrote: post #138
CaptSpify wrote: post #83

Earlier quoted context omitted.

In theory, yes In actuality: they are a waste of my time and mental space

That's true in the sense that having no ads at all would be better; but if you're going to be seeing ads either way, why wouldn't you want them to be ads for things relevant to your interests?

Why would I be seeing ads either way? I generally don't see them at all.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#214

Post by vaishaksuresh »

samblr wrote: post #192
bthrn wrote: post #181

Earlier quoted context omitted.

They advertise it as such. From their privacy policy: "Incoming messages are scanned for the purpose of spam detection unless you disable spam protection for your account... To make message searching fast, we build an index of your messages (this is a table, just like you would find at the back of a reference book, in which you can look up a word to quickly find the emails in which it appears). No information from an…

Is it generally possible to reconstruct email(=text) with indicies if they are stolen/hacked ? Although Im not questioning fastmail ability to provide secured email service. Yet I cannot help think why I would rely on a small player for email. I would ask what is the probability of fastmail service getting hacked say compared to gmail. (Somebody has right pointed out that ) Ad relevance to your email is not same as r…

I can talk about myself and the reason I think Gmail is not working for me. I'm less worried about the security part of the email and more about the tracking aspect. I don't need encrypted emails, however I don't want someone gleaning information from my emails and using it for selling me stuff and generally profiling. All my Amazon order confirmation used to go to Gmail and they would most definitely read it. I know this because they use it to show me status of the deliveries. It is not unrealistic to think Google will also use this data to build patterns around my buying habits and things I use etc. That does not make me feel comfortable. Amazon already know that because I shop there, I don't want Google also knowing that.

My opinion is tracking, ads are all fine on the primary website, but if you follow me around the web, tracking my every move, I'll stop using such services and try my best to prevent the tracking.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#215

Post by vaishaksuresh »

komali2 wrote: post #211
vaishaksuresh wrote: post #173

I very recently switched to fastmail and couldn't be happier. For $90 a year, I don't have to deal with people snooping and tracking me around for ads. I know google is trying to give me value with all their facial recognition and recommendations, but I don't think it is going to end well. When it does end badly, it will be too late for the user because we would've given up all the data. I don't want Google to build…

>facial recognition Is there some sort of Gmail camera thing I'm not aware of?

Google Photos. I'm talking about Google in general, not Gmail in particular.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#217

Post by asdfGUYasdfn »

chicob wrote: post #204
jikeo wrote: post #164

I know I shouldn't be surprised, but it seems weird that the reporter nor any of the 140+ comments so far seemingly don't mention the recently published proposal for a new ePrivacy directive in the EU that will make it a lot harder for Google to scan e-mails in the first place. https://www.reuters.com/article/us-eu-privacy-idUSKBN14U1FL https://www.theguardian.com/technology/2017/jan/10/whatsapp-... http://www.kempli…

That directive might be related to what's happening. But let's not be naive: if Google will stop reading our emails in order to send us personalized ads, that's because it doesn't really need to. People share just enough outside their email environment for Google to do its thing. Another sign of which those worrying about privacy should be aware.

et al Facebook.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#218

Post by shostack »

kolemcrae wrote: post #2

Interesting - as an advertiser I generally recommend using the email address "sent from" as your main source of targeting but combining that with specific keywords within the gmail campaign can be super helpful at finding people at the exact right time.

Yeah, targeting competitor domain names tends to perform pretty well. Do you know if domain targeting is disappearing with this update?

Re: Google Will Stop Reading Your Emails for Gmail Ads

#219

Post by joosters »

SN76477 wrote: post #99
kentosi wrote: post #78

I don't understand why there isn't an option for me to pay for Google to remove ads from gmail. I've already paid for Youtube Red and couldn't be happier.

https://gsuite.google.com/products/gmail/ About $60 a year I have about 8 accounts that I use.

This hardly frees you from Google's data gathering. They will have records of your IP address used to collect the emails and your access history, so they know (roughly) where you live, what times of day you are active, and can probably infer stuff like when you are on holiday. If you are in the same house as someone else, they probably use Google too and the shared IP address lets Google tie the two identities together. So they get to discover your relationships too.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#220

Post by dsp1234 »

secabeen wrote: post #73
dsp1234 wrote: post #53

Earlier quoted context omitted.

stopped scanning Gmail altogether. Note that this is not what the article says. It says that they stopped scanning Gmail for ads , but does not say they stopped scanning email for non-ad purposes.

Well yeah. They have to scan content for you to effectively search your own email, which is one of their flagship features.

I can't edit the above, but the context I meant was non-ad, non-email purposes.
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