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Google Will Stop Reading Your Emails for Gmail Ads

bloomberg.com

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Re: Google Will Stop Reading Your Emails for Gmail Ads

#91

Post by joshuamorton »

chippy wrote: post #77
dsp1234 wrote: post #53

Earlier quoted context omitted.

stopped scanning Gmail altogether. Note that this is not what the article says. It says that they stopped scanning Gmail for ads , but does not say they stopped scanning email for non-ad purposes.

To be more accurate the article says they stopped scanning for ads that appear inside gmail . Whether they still scan emails in the free gmail for use outside gmail is unknown, but I may be being pedantic...

(disclosure, I work on gmail, although nothing related to ads)

I can't find a citation, but I'm fairly confident that that's never been the case. Ad targeting from emails has always been siloed to within gmail. To quote the post:

>Consumer Gmail content will not be used or scanned for any ads personalization after this change.

That's pretty unequivocal.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#92

Post by CaptSpify »

JumpCrisscross wrote: post #62
VMG wrote: post #6

Hope this increases the chance of E2E encryption

How would you search your inbox? Or filter spam?

Maybe having e2e is more important to some people than searching or spam filtering.

Personally, I'd like to have the option, but as I don't, I don't use gmail.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#93

Post by roywiggins »

oh_sigh wrote: post #76
roywiggins wrote: post #57

Earlier quoted context omitted.

The spam filter is for my benefit, but scanning for ad keywords is designed to benefit someone else, not me.

Ads benefit both you and the other group that they connect you. You finding out about, say, a product you are interested benefits you.

That's just a rare side-effect, not the reason why the scanning happens, or why the ads are shown.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#95

Post by greglindahl »

criddell wrote: post #55
cm2012 wrote: post #15

That sucks for me as an advertiser. Gmail ads were great for B2B marketing.

I didn't think there were any ads in their business email.

This is referring to whether you see ads for hemorrhoid medication all over the Internets after talking about them in an email.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#97

Post by CaptSpify »

zyxzkz wrote: post #39
andrepd wrote: post #17

How do you know? That's the problem with closed source software, and software that runs in someone else's computer. You have no idea what it does. You aren't in control. Someone else is deciding what code runs on your computer. That's a problem.

This seems like a ridiculously paranoid worldview to have.

I'd argue it's extremely naive to not have that world-view. Especially given all the evidence of closed-source software doing things like this in the past.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#98

Post by emodendroket »

ams6110 wrote: post #80
StreamBright wrote: post #74

Earlier quoted context omitted.

I would rather pay and do not share anything with Google (or for that matter all of Google's partners who can purchase our data)

There are many options to pay for email, fastmail just for one. Do you use one of them?

Google isn't just an e-mail service, really.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#99

Post by SN76477 »

kentosi wrote: post #78

I don't understand why there isn't an option for me to pay for Google to remove ads from gmail. I've already paid for Youtube Red and couldn't be happier.

https://gsuite.google.com/products/gmail/

About $60 a year

I have about 8 accounts that I use.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#100

Post by fav_collector »

eatbitseveryday wrote: post #16
jmull wrote: post #4

I should probably get fitted for a tinfoil hat because my immediate reaction was, "Oh shit! They must've developed something now that tracks you better and is less obvious."

My educated guess would be that given the proliferation of services offered by Google, it indeed has many more sources of information on each individual, and having email as one of them perhaps proves less beneficial today as it did when Gmail was first introduced. Now there is the Android OS which gives information about apps you use, locations, activities, and online searches, map queries, bookmarks, sentiments via…

> Now there is the Android OS

Does the actual OS track you or is it individual apps?

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