Okay, time to start wearing ski masks and Santa Claus costumes in public at all times.
(see:
http://jesse-pearson.com/interviews/william-gibson/
from: "(..) What’s interesting with regards to the book while thinking of this stuff is that the garment that sort of helps to save the day is a t-shirt. You call it the ugliest t-shirt in the world."
for some expansion on the reference.)