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A crashed advertisement reveals logs of a facial recognition system

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Re: A crashed advertisement reveals logs of a facial recognition system

#31
post #26

Earlier quoted context omitted.

You could distinguish people who are married or are parents (with false negatives) by recording people who are at the till with their spouse or children. (Send out demographic-research cards once, to a few of the same stores you've collected this info from, to derive a normalization factor that will make such collected observations useful from then on.) You could make a note of a person's seeming affect—positive/nega…

I'm asking historically what was actually done, not what could be done. (For, "what could be done" you could ask if the cashier had seen this person before? Are they a regular shopper here, as far as the cashier notices?) I am asking what information cashiers in Japan actually in fact recorded by hand. What did these cards look like for each customer. Etc.

Generally what has been "accepted" as done is age and male/female. I'm sure some places have done more but that's all I've heard of (lived in Japan for about 6 years now).

Re: A crashed advertisement reveals logs of a facial recognition system

#32
post #19

In Japan at least, before automated facial recognition, cashiers recorded buyer demographics by hand. I would think other places do it too. Edit: Here is what the buttons look like. Gender and age. https://image.slidesharecdn.com/hvc-c-android-prototype20141...

In a few stores here in Australia, I am asked for my post code (or country of residence if no post code) by the cashier when ringing up a sale. Predominantly at tourist/tour related points of sale, but I've also had it an electronics and white goods stores.

No idea if the operator is also recording gender and perceived age group etc., but I do know that on most occasions, you can opt not to answer the post code question.

Re: A crashed advertisement reveals logs of a facial recognition system

#33
post #26

Earlier quoted context omitted.

You could distinguish people who are married or are parents (with false negatives) by recording people who are at the till with their spouse or children. (Send out demographic-research cards once, to a few of the same stores you've collected this info from, to derive a normalization factor that will make such collected observations useful from then on.) You could make a note of a person's seeming affect—positive/nega…

I'm asking historically what was actually done, not what could be done. (For, "what could be done" you could ask if the cashier had seen this person before? Are they a regular shopper here, as far as the cashier notices?) I am asking what information cashiers in Japan actually in fact recorded by hand. What did these cards look like for each customer. Etc.

Image of actual buttons used added to the original post.

Keep in mind this has to be done while doing usual cashier things, so not much attention can be taken up by it.

Re: A crashed advertisement reveals logs of a facial recognition system

#34
post #29

Earlier quoted context omitted.

Sorry, I wanted you to expand on this: "cashiers recorded buyer demographics by hand". Give me an example of what they used to record by hand. All I can think of is "male, adult". I am specifically interested in what else you say they used to record. I wasn't asking about the present status quo, only your historical statement about cashiers recording by hand.

Oh, OK. I edited in a link to the buttons the cashiers used, in the original post.

Thank you! Obviously that is far less privacy violating than demographics could be.

Today advertisers that phone home (spyware) often lie and claim only aggregate data is produced - but this manual example really is the kind of data that is okay. It's far less detailed than something like facial recognition. Thanks for adding the link!

Re: A crashed advertisement reveals logs of a facial recognition system

#35
post #33

Earlier quoted context omitted.

I'm asking historically what was actually done, not what could be done. (For, "what could be done" you could ask if the cashier had seen this person before? Are they a regular shopper here, as far as the cashier notices?) I am asking what information cashiers in Japan actually in fact recorded by hand. What did these cards look like for each customer. Etc.

Image of actual buttons used added to the original post. Keep in mind this has to be done while doing usual cashier things, so not much attention can be taken up by it.

Thanks!

Re: A crashed advertisement reveals logs of a facial recognition system

#36
post #12

Though not at the level depicted in the movie, I am nonetheless reminded of Minority Report.

You might find this article about Coca-Cola showing personalized ads to shoppers based on smartphone data interesting.

http://www.digitalstrategyconsulting.com/intelligence/2017/0...

Re: A crashed advertisement reveals logs of a facial recognition system

#39
post #19

In Japan at least, before automated facial recognition, cashiers recorded buyer demographics by hand. I would think other places do it too. Edit: Here is what the buttons look like. Gender and age. https://image.slidesharecdn.com/hvc-c-android-prototype20141...

In a few stores here in Australia, I am asked for my post code (or country of residence if no post code) by the cashier when ringing up a sale. Predominantly at tourist/tour related points of sale, but I've also had it an electronics and white goods stores. No idea if the operator is also recording gender and perceived age group etc., but I do know that on most occasions, you can opt not to answer the post code quest…

I'm not sure if it's true, but a friend once told me the reason a store asked for your zip code was to see if they had a large audience coming from a certain area. This let them know other locations to possibly open other stores.
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