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Burger King TV Ad Asks, Hoping Google Home Devices Answer

nytimes.com

21–30 of 191 posts

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#22
post #9

Are you serious? Oh, to be a fly on the wall of the conference room where these things are pitched and discussed... > “We think about our guests’ perception and their perspective on how we interact with them, but on balance we felt this was a really positive way to connect with them.” Perhaps I'm too cynical or jaded by the trends in the evolving relationships between individuals, communities, businesses and our shar…

I'm not sure the sort of person who's OK with an always-listening device in their home would find this particularly invasive.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#24

Just another reason not to watch cable I guess. I can't believe that those ad execs really believe that people want intrusions like that. That they'd want the TV to hack their Home into advertising to them. That's just bullshit. Google should change the autoresponse for burger king. "Hey Google what is a whopper?" "A whopper is a tall tale which clever executives want to sell you but really tastes of cardboard"

"I can't believe that those ad execs really believe that people want intrusions like that."

They know that they don't. I am starting to believe that these companies do shitty things on purpose (Looking at that Pepsi ad with the Kardashian girl) knowing full well the amount of outrage and free publicity it will get.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#26

I think this is technically a violation of the CFAA right?

I'm sure BK lawyers would argue that by having the TV running you're giving them write only audio access to the house.

But not authorized access to interact with the Google Home networked computer device.

If it were that easy, that same lawyer could argue that because you operate a public HTTP server, any "attacks" on it are simply using the implicit permission you provided by exposing port 80/443 to the internet and operating a public service on it.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#27
post #9

Are you serious? Oh, to be a fly on the wall of the conference room where these things are pitched and discussed... > “We think about our guests’ perception and their perspective on how we interact with them, but on balance we felt this was a really positive way to connect with them.” Perhaps I'm too cynical or jaded by the trends in the evolving relationships between individuals, communities, businesses and our shar…

Arguably it's already unauthorised access of a computer system which is illegal in USA and UK at least.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#28
post #6
post #2

Great now I need an ad blocker for my google home device

What's needed is an array of microphones on these devices, so they can reject anything (using triangulation) coming from the TV.

or voice registration and recognition, like siri.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#29
post #10

When someone shows me their new Alexa or Google Home, I ask it to add ingredients to make thermite in to its shopping cart. Then I ask it to look up flights to Syria.

I suppose it's nice having all of your friends in one place, even if that place is Guantanamo Bay. The beach parties must be great.
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