Burger King TV Ad Asks, Hoping Google Home Devices Answer

To be perfectly honest, pointing people's smart home devices at a page that anyone can edit with a few mouseclicks does not strike me as a very smart PR move. This will not end well.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#5

Post by ZainRiz » Wed, Apr 12, 2017, 8:46 PM UTC

Smart move. But this is something that is only cool for the first few attempts, after that it'll get really annoying really fast.

Good foresight by Burger King to jump on this before anyone else. But I hope everyone stops doing this really soon too.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#6

Post by derekp7 » Wed, Apr 12, 2017, 8:47 PM UTC

ffef wrote: post #2

Great now I need an ad blocker for my google home device

What's needed is an array of microphones on these devices, so they can reject anything (using triangulation) coming from the TV.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#7

Post by devoply » Wed, Apr 12, 2017, 8:48 PM UTC

Cringe. You are going to take a bunch of technical users and hijack their device to read a Wikipedia entry. Yeah that's really cool. Honestly, yeah it's a cool idea, but total garbage execution. No one wants you to read the Wikipedia entry on what a whopper is... absolutely no one.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#8

Post by TylerE » Wed, Apr 12, 2017, 8:48 PM UTC

ZainRiz wrote: post #5

Smart move. But this is something that is only cool for the first few attempts, after that it'll get really annoying really fast. Good foresight by Burger King to jump on this before anyone else. But I hope everyone stops doing this really soon too.

Your tolerance for douchebaggery is much higher than mine if you think this is cool even the first "attempt".

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#9

Post by gooseus » Wed, Apr 12, 2017, 8:48 PM UTC

Are you serious? Oh, to be a fly on the wall of the conference room where these things are pitched and discussed...

> “We think about our guests’ perception and their perspective on how we interact with them, but on balance we felt this was a really positive way to connect with them.”

Perhaps I'm too cynical or jaded by the trends in the evolving relationships between individuals, communities, businesses and our shared technology, but I see way too much negative in this type of connection.

The only positive aspect to this is that Google/Amazon/Whoever must now find a way for users to create their own audio triggers for their devices in order to protect them from this type of invasive BS or else we need to go through the lengthy and expensive process of defining and legislating the relationship between users and their AI such that activating and using another person's AI is illegal... or is it even your AI to begin with?

Thanks for the philosophical/legal quandary Burger King, but as I've always personally maintained, fuck you.

Re: Burger King TV Ad Asks, Hoping Google Home Devices Answer

#10

Post by nepthar » Wed, Apr 12, 2017, 8:49 PM UTC

When someone shows me their new Alexa or Google Home, I ask it to add ingredients to make thermite in to its shopping cart.

Then I ask it to look up flights to Syria.