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I can't believe that those ad execs really believe that people want intrusions like that. That they'd want the TV to hack their Home into advertising to them. That's just bullshit.
Google should change the autoresponse for burger king.
"Hey Google what is a whopper?" "A whopper is a tall tale which clever executives want to sell you but really tastes of cardboard"
Great now I need an ad blocker for my google home device
Great now I need an ad blocker for my google home device
What's needed is an array of microphones on these devices, so they can reject anything (using triangulation) coming from the TV.
A better system would be for advertisers or shows to embed an ultrasonic signal in their shows which say the magic words, which google home/alexa watch out for. Of course, that would only prevent unintentional triggerings, so it wouldn't help in the circumstance where the tv show/advertiser actively wants to annoy you.
What if it's the last ad before the show resumes?
I think this is technically a violation of the CFAA right?
When someone shows me their new Alexa or Google Home, I ask it to add ingredients to make thermite in to its shopping cart. Then I ask it to look up flights to Syria.