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On Growing: Lessons from the Story of WeChat

blog.ycombinator.com

51–60 of 149 posts

Re: On Growing: Lessons from the Story of WeChat

#51
> Using voice messaging was strategic because the native mobile keyboard to type Chinese characters at the time was not easy to use and consumers found sending voice notes intuitive, personal and convenient for daily life.

this is amazing way of thinking around the problem

Re: On Growing: Lessons from the Story of WeChat

#52
post #30

It really depends on your use cases. WeChat fits well in China as it is building a product exactly adding value for China culture and lifestyle there. You can make utilities payment via WeChat, but I would much prefer to have a platform automate this for me and not part of an IM. The West has been following the UNIX philosophy of doing 1 thing and does it very well. Perhaps WeChat is not just an app, but an eco-syste…

[deleted]

Re: On Growing: Lessons from the Story of WeChat

#53
These are good lessons, but we have to consider whether a piece of WeChat's growth has to do with government backing. It's much easier to design for increasing user value if you don't have to worry about a marketing strategy.

I'm not making a judgment on that - I'm just saying that it might not be applicable to all startups.

Re: On Growing: Lessons from the Story of WeChat

#54

These are good lessons, but we have to consider whether a piece of WeChat's growth has to do with government backing. It's much easier to design for increasing user value if you don't have to worry about a marketing strategy. I'm not making a judgment on that - I'm just saying that it might not be applicable to all startups.

WeChat had a lot of competition from Chinese mobile-first messaging apps when they started. It was by no means easy for them to scale and drive user growth.

Re: On Growing: Lessons from the Story of WeChat

#55
post #14

"WeChat defies the popular belief that growth is all about user growth. Instead they think about growth as increasing value (e.g., the number of tasks WeChat can do in the daily lives of users). Unlike other social products, WeChat does not only measure growth by number of users or messages sent. Instead they also focus on measuring how deeply is the product engaged in every aspect of daily life (e.g., the number of…

>I can't think of a single large Western consumer software company who can actually think like that

I don't feel this is particularly novel, though perhaps it is to software companies (I don't know, honestly). But this idea feels a lot like "Market Penetration" as defined in the context of the Ansoff Matrix (introduced in 1957): https://en.wikipedia.org/wiki/Ansoff_Matrix

It's Marketing 101 stuff, and lots of big corporations, in old industries, employ this approach.

Re: On Growing: Lessons from the Story of WeChat

#56
post #7

As a China-approved messenger application would anyone trust this as their primary mode of communication? This is not meant to be snarky or biased. Considering the control China has on citizen communication (eg the great firewall), what guarantee does anyone using the app have that all data isn't being fed through the Chinese version of the NSA? Also: how much of the growth can be attributed to less competition in th…

I do, but that's because I don't live in China.

Re: On Growing: Lessons from the Story of WeChat

#57
post #51

> Using voice messaging was strategic because the native mobile keyboard to type Chinese characters at the time was not easy to use and consumers found sending voice notes intuitive, personal and convenient for daily life. this is amazing way of thinking around the problem

I find I use it more like the old Nextel days, where WeChat is essentially a type of walkie talkie.

Re: On Growing: Lessons from the Story of WeChat

#58
post #30

It really depends on your use cases. WeChat fits well in China as it is building a product exactly adding value for China culture and lifestyle there. You can make utilities payment via WeChat, but I would much prefer to have a platform automate this for me and not part of an IM. The West has been following the UNIX philosophy of doing 1 thing and does it very well. Perhaps WeChat is not just an app, but an eco-syste…

Is it really a "Western"-thing or more of a Silicon Valley thing?

I really think Google could have created the ultimate chat app... but I guess they are "creating their own competition."

Re: On Growing: Lessons from the Story of WeChat

#59
post #46
post #20

Earlier quoted context omitted.

How often do messages get deleted?

often, they are very fast deleted from your Moments (Wall), heck is you use sensitive keyword they won't be even delivered to the other party in PRIVATE message, so much for this amazing messenger we should look up to

Big government intervention is not the app's fault.

Re: On Growing: Lessons from the Story of WeChat

#60
post #14

"WeChat defies the popular belief that growth is all about user growth. Instead they think about growth as increasing value (e.g., the number of tasks WeChat can do in the daily lives of users). Unlike other social products, WeChat does not only measure growth by number of users or messages sent. Instead they also focus on measuring how deeply is the product engaged in every aspect of daily life (e.g., the number of…

That metric can be tricky. Balancing "one thing exceedingly well" -vs- "does lots of things" is non-trivial... For example, it is my personal opinion that Evernote has failed in this balance and now suffers because of it.
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