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On Growing: Lessons from the Story of WeChat

blog.ycombinator.com

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Re: On Growing: Lessons from the Story of WeChat

#11
post #7

As a China-approved messenger application would anyone trust this as their primary mode of communication? This is not meant to be snarky or biased. Considering the control China has on citizen communication (eg the great firewall), what guarantee does anyone using the app have that all data isn't being fed through the Chinese version of the NSA? Also: how much of the growth can be attributed to less competition in th…

[deleted]

Re: On Growing: Lessons from the Story of WeChat

#12

Earlier quoted context omitted.

`You can send or receive money in Messenger (example: send your friend $10 for lunch or receive $500 from your roommate for rent) after you add a debit card issued by a US bank to your account.` It requires you to bind your account with a debit card. I am using WeChat for years but I never attach my debit card to it, because I do not have a China debit card. When I need e-money, I just ask my family or give my friend…

How does the money enter the network in the first place? You can use services like Venmo without linking payment information, but obviously you can't withdraw your balance.

One of the options that comes into mind - your could at money using payment terminals or buying a 'refill' card with a code. Not sure how it works on their case though

Re: On Growing: Lessons from the Story of WeChat

#13

Earlier quoted context omitted.

`You can send or receive money in Messenger (example: send your friend $10 for lunch or receive $500 from your roommate for rent) after you add a debit card issued by a US bank to your account.` It requires you to bind your account with a debit card. I am using WeChat for years but I never attach my debit card to it, because I do not have a China debit card. When I need e-money, I just ask my family or give my friend…

So where is that e-money coming from? You must be linking something... a bank account perhaps?

WeChat holds the money - it's like PayPal.

Re: On Growing: Lessons from the Story of WeChat

#14
"WeChat defies the popular belief that growth is all about user growth. Instead they think about growth as increasing value (e.g., the number of tasks WeChat can do in the daily lives of users).

Unlike other social products, WeChat does not only measure growth by number of users or messages sent. Instead they also focus on measuring how deeply is the product engaged in every aspect of daily life (e.g., the number of tasks WeChat can help with in a day)."

100 times this. I can't think of a single large Western consumer software company who can actually think like that.

It has become a commonplace that WeChat is incredible, and everyone over here wants to build it. But solving that problem is hard. Really hard.

Re: On Growing: Lessons from the Story of WeChat

#15

Earlier quoted context omitted.

you can make payments in messenger too... https://www.facebook.com/help/863171203733904/

`You can send or receive money in Messenger (example: send your friend $10 for lunch or receive $500 from your roommate for rent) after you add a debit card issued by a US bank to your account.` It requires you to bind your account with a debit card. I am using WeChat for years but I never attach my debit card to it, because I do not have a China debit card. When I need e-money, I just ask my family or give my friend…

- `How does the money enter the network in the first place? You can use services like Venmo without linking payment information, but obviously you can't withdraw your balance. reply` - `So where is that e-money coming from? You must be linking something... a bank account perhaps?`

Nowadays most people have already linked their accounts with bank. But you still do not have to. When the feature first released in 2014, most people used the e-money for social purposes like sending gift cards and transferring small amount of cash; people just did not withdraw money.

That's one of the most important reasons why WeChat won tens of millions e-money users in a very short period.

Re: On Growing: Lessons from the Story of WeChat

#16
post #14

"WeChat defies the popular belief that growth is all about user growth. Instead they think about growth as increasing value (e.g., the number of tasks WeChat can do in the daily lives of users). Unlike other social products, WeChat does not only measure growth by number of users or messages sent. Instead they also focus on measuring how deeply is the product engaged in every aspect of daily life (e.g., the number of…

Isn't there inherent risk in centralizing / relying on one app for so many activities? There are already many in the West that try to avoid relying on everything Facebook or Google due to privacy/security concerns. I'm surprised that Chinese are willing to put all their eggs in WeChat's basket, given their belief that American apps spy on their users.

Re: On Growing: Lessons from the Story of WeChat

#17
Can something like WeChat work in the West? This is basically like an OS inside an app, you can book taxis, movie tickets, play games, send money etc. Having all the functionality integrated makes life easier, but comes at the cost of privacy : one company knows about your entire life.

Re: On Growing: Lessons from the Story of WeChat

#18
post #16
post #14

"WeChat defies the popular belief that growth is all about user growth. Instead they think about growth as increasing value (e.g., the number of tasks WeChat can do in the daily lives of users). Unlike other social products, WeChat does not only measure growth by number of users or messages sent. Instead they also focus on measuring how deeply is the product engaged in every aspect of daily life (e.g., the number of…

Isn't there inherent risk in centralizing / relying on one app for so many activities? There are already many in the West that try to avoid relying on everything Facebook or Google due to privacy/security concerns. I'm surprised that Chinese are willing to put all their eggs in WeChat's basket, given their belief that American apps spy on their users.

That's exactly what makes the problem so interesting.

The user experience of WeChat is clearly great, but that level of centralization really wouldn't fly over here.

Re: On Growing: Lessons from the Story of WeChat

#19

Can something like WeChat work in the West? This is basically like an OS inside an app, you can book taxis, movie tickets, play games, send money etc. Having all the functionality integrated makes life easier, but comes at the cost of privacy : one company knows about your entire life.

Don't Google and Facebook know about your entire life already?

Re: On Growing: Lessons from the Story of WeChat

#20
post #9
post #7

As a China-approved messenger application would anyone trust this as their primary mode of communication? This is not meant to be snarky or biased. Considering the control China has on citizen communication (eg the great firewall), what guarantee does anyone using the app have that all data isn't being fed through the Chinese version of the NSA? Also: how much of the growth can be attributed to less competition in th…

In short, there is no guarantee. Any message could be deleted at any time for no reason.

How often do messages get deleted?
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