this is amazing way of thinking around the problem
On Growing: Lessons from the Story of WeChat
51–60 of 149 posts
Re: On Growing: Lessons from the Story of WeChat
#52It really depends on your use cases. WeChat fits well in China as it is building a product exactly adding value for China culture and lifestyle there. You can make utilities payment via WeChat, but I would much prefer to have a platform automate this for me and not part of an IM. The West has been following the UNIX philosophy of doing 1 thing and does it very well. Perhaps WeChat is not just an app, but an eco-syste…
Re: On Growing: Lessons from the Story of WeChat
#53I'm not making a judgment on that - I'm just saying that it might not be applicable to all startups.
Re: On Growing: Lessons from the Story of WeChat
#54These are good lessons, but we have to consider whether a piece of WeChat's growth has to do with government backing. It's much easier to design for increasing user value if you don't have to worry about a marketing strategy. I'm not making a judgment on that - I'm just saying that it might not be applicable to all startups.
Re: On Growing: Lessons from the Story of WeChat
#55"WeChat defies the popular belief that growth is all about user growth. Instead they think about growth as increasing value (e.g., the number of tasks WeChat can do in the daily lives of users). Unlike other social products, WeChat does not only measure growth by number of users or messages sent. Instead they also focus on measuring how deeply is the product engaged in every aspect of daily life (e.g., the number of…
I don't feel this is particularly novel, though perhaps it is to software companies (I don't know, honestly). But this idea feels a lot like "Market Penetration" as defined in the context of the Ansoff Matrix (introduced in 1957): https://en.wikipedia.org/wiki/Ansoff_Matrix
It's Marketing 101 stuff, and lots of big corporations, in old industries, employ this approach.
Re: On Growing: Lessons from the Story of WeChat
#56As a China-approved messenger application would anyone trust this as their primary mode of communication? This is not meant to be snarky or biased. Considering the control China has on citizen communication (eg the great firewall), what guarantee does anyone using the app have that all data isn't being fed through the Chinese version of the NSA? Also: how much of the growth can be attributed to less competition in th…
Re: On Growing: Lessons from the Story of WeChat
#57> Using voice messaging was strategic because the native mobile keyboard to type Chinese characters at the time was not easy to use and consumers found sending voice notes intuitive, personal and convenient for daily life. this is amazing way of thinking around the problem
Re: On Growing: Lessons from the Story of WeChat
#58It really depends on your use cases. WeChat fits well in China as it is building a product exactly adding value for China culture and lifestyle there. You can make utilities payment via WeChat, but I would much prefer to have a platform automate this for me and not part of an IM. The West has been following the UNIX philosophy of doing 1 thing and does it very well. Perhaps WeChat is not just an app, but an eco-syste…
I really think Google could have created the ultimate chat app... but I guess they are "creating their own competition."
Re: On Growing: Lessons from the Story of WeChat
#59Earlier quoted context omitted.
How often do messages get deleted?
often, they are very fast deleted from your Moments (Wall), heck is you use sensitive keyword they won't be even delivered to the other party in PRIVATE message, so much for this amazing messenger we should look up to
Re: On Growing: Lessons from the Story of WeChat
#60"WeChat defies the popular belief that growth is all about user growth. Instead they think about growth as increasing value (e.g., the number of tasks WeChat can do in the daily lives of users). Unlike other social products, WeChat does not only measure growth by number of users or messages sent. Instead they also focus on measuring how deeply is the product engaged in every aspect of daily life (e.g., the number of…