61–70 of 160 posts
Can't they just opt out of those categories?
Earlier quoted context omitted.
My Facebook and every other site with adtech tends to spend most of its time filled with ads for the last major purchase that I researched online and then bought something for, often advertising the exact thing that I just got one of and won't need to replace for years.
A.K.A the Amazon Suggestion Effect ("You just bought a fridge, here are 12 more fridges!"). I thought Amazon was keeping their suggestions dumb on purpose, so as not to appear too creepy, apparently I was overestimating how smart adtech is in general.
I feel like the author of this article is missing the reasons behind the rise of adtech in the first place, and doesn't really address how traditional advertising can compensate. There are at least three forces at work here: 1) People straight up don't want to see ads. Ad blockers, Netflix, etc. are a natural response to this. If your medium relies on traditional ads, there's an increasingly large chance that your au…
Earlier quoted context omitted.
> Where are you supposed to find captive audiences willing to sit through your golden-age traditional advertising spots? Uh, nowhere? People already ban ads wherever they reasonably can, in part due to the fact that excesses like popup ads, layer ads etc. have been encouraged and adopted instead of dropped and people just are fed up with being treated like a walking dollar machine. The only reasonable ad slots will b…
Unfortunately, the is another space where ads are going to appear: in content... I am not talking about being blended into the content itself. Think paid placements in movies. podcast/youtube sponsorships etc.
> What Shoshana Zuboff calls “surveillance capitalism” is going to be illegal a year from now in the EU anyway, thanks to the General Data Protection Regulation, aka GDPR. Mark your calendars: on 25 May 2018 will come an extinction event for adtech, because here are the fines the GDPR will impose for unpermitted harvesting of personal data: 1) “a fine up to 10,000,000 EUR or up to 2% of the annual worldwide turnover…
Most likely it will turn out as the accept cookie crap every site is now showing. We just have more if those notifications... Nothing to be proud of.
> https://news.ycombinator.com/item?id=13802068
The last time one of these "ordering services" [https://www.justeat.it] targeted me with ads (via sms), I tracked back the data, crawled the web for their mails, sent them a good list of laws, so they have been forced to reply and delete all my personal data in a timely manner.
Never seen a single ad again, I am unsure this would have worked in the US.
Minor correction: Google was summoned to appear before a committee of the UK Parliament, not the Government. A link to the meeting: http://parliamentlive.tv/event/index/ecd59f92-64b6-4450-96b6...
Youtube is used horribly by advertisers. Don't make a video ad that plays before the content that people can't wait to click Skip. Just make a video that's entertaining/informative and post it to youtube. People will share it for free and watch it willingly.
I work at an advertiser. Most so called "viral" ads we've researched involve significant levels of paid impressions before they got to a "viralable" level. There ain't no such thing as a free lunch. Also it's significantly difficult to make a highly entertaining ad as well as convey your product benefits/superiority at the same time - strains creativity of the ad agencies though some are adapting faster to the online…
I feel like the author of this article is missing the reasons behind the rise of adtech in the first place, and doesn't really address how traditional advertising can compensate. There are at least three forces at work here: 1) People straight up don't want to see ads. Ad blockers, Netflix, etc. are a natural response to this. If your medium relies on traditional ads, there's an increasingly large chance that your au…
I don't think that adtech is offering anything more than a lateral move. Instead of hand-waving and tarot cards, now it's lying spreadsheets and "targeted" ads that we all joke about because they're about as targeted as a SCUD. It's just another way to get ad money out of people who aren't ready to accept that advertising is dying. Sure, for a while you can "sponsor content" and all of the other tricks, but eventuall…
I still cannot envision a world 100% without advertising, but my guess would be that the future would be more covert advertising, in the form of product placements etc. On the other hand, I think as the world becomes less materialistic (because it just isn't cool to hoard stuff now), perhaps the impact of having James Bond drive an Aston is going to become reduced.
I will happily pay for Spotify, because it does what it says on the tin: all my music in one place, fuss-free and then it gets out of my way. On the other hand, Netflix is now boring because they don't have all that I want, and so both Netflix and the Movie/TV licensing companies lose my money.
I really like your last point. The price of a subscription should be highly negotiable. The world is a more convenient place now (for a certain percentage of the world's population, admittedly), and expectations have shifted accordingly. Figure out a way of making me not jump through hoops, or you will lose.
I feel like the author of this article is missing the reasons behind the rise of adtech in the first place, and doesn't really address how traditional advertising can compensate. There are at least three forces at work here: 1) People straight up don't want to see ads. Ad blockers, Netflix, etc. are a natural response to this. If your medium relies on traditional ads, there's an increasingly large chance that your au…
> 1) People straight up don't want to see ads. Ad blockers, Netflix, etc. are a natural response to this. If your medium relies on traditional ads, there's an increasingly large chance that your audience won't ever see those ads in the first place. People actually do want to see ads in certain contexts. In many cases, they actually buy magazines like Vogue where it's filled with hundreds of pages of ads, because of t…
Context is very important. That's why 'other recommended products' on sites like Amazon are important. They are a form of ad, but most people don't see it as one, and they don't mind it.
People hate ads that attempt to capture your attention that are completely out of context. If I'm reading about network switches and flash ad for makeup pops up it annoys me. If it tries to exploit my computer it makes me ban all ads.