41–50 of 160 posts
Disc: I work for an adtech business
Earlier quoted context omitted.
> Assuming mobile data is $10/GB, a 1MB video ad costs the end user 1 cent. Yeah and then the ads aren't even remotely interesting - most of in-app video ads for me are uninteresting-as-... F2P games (Clash of clans and countless variations - just how in blazes do these actually make money?!). But what I find even more annoying: that there apparently seems to be no way for the in-app ads to check if I already have a…
> just how in blazes do these actually make money?! I'm guessing they expect to make it back on the occasional whale who can't control their spending on these types of games.
I also submitted this great article. I have been thinking of adtech because I have several web sites, and run ads on none of them because I don't want irrelevant material on my sites. But, since I mostly have content about AI, semantic web, and food + nutrition + machine learning, I would be happy to place ads for specific products and services that I personally like. But I don't know of any ad placing service that,…
But relevancy to your sites and readers is what adtech is all about. It doesn't help anyone to have irrelevant ads, they do care about making sure the fit is as good as possible.
Stay away from the crappy "recommended links" widgets and popup videos and you'll find plenty of ad networks that can help.
Adtech has issues but the idea that traditional advertising which has zero feedback from users is gonna make a comeback seems silly. Paying marketers millions to launch campaigns in magazines or TV when you have no clue how it lands seems more fraudulent to me than Adtech where you can measure user impressions/clicks. This reads to me like a guy in a shrinking market lashing out at an existential threat. Disc: I work…
It's just tech, quite literally plumbing, that lets marketers put messages in front of people and see what happens next. The internet has made it more capable than ever but how it's used varies greatly and there are both great and terrible examples.
My favorite version of nonsense in ads is the current mobile space. Assuming mobile data is $10/GB, a 1MB video ad costs the end user 1 cent. Quality (though not premuim) mobile ad space has a CPM of about $5, or a cost per impression of half a cent. So whenever you see an ad in a mobile app and you aren't on WiFi, you are paying 1 cent to use the app _and_ watch an ad and the publisher is getting less than half a ce…
> Assuming mobile data is $10/GB, a 1MB video ad costs the end user 1 cent. Yeah and then the ads aren't even remotely interesting - most of in-app video ads for me are uninteresting-as-... F2P games (Clash of clans and countless variations - just how in blazes do these actually make money?!). But what I find even more annoying: that there apparently seems to be no way for the in-app ads to check if I already have a…
Read this, and the other posts this guy has written. He has worked with a number of F2P companies on designing and implementing their business model, always trying to get them to build nice systems, and has learned a lot about the inhuman ones.
http://www.gamasutra.com/blogs/RaminShokrizade/20130626/1949...
TL;DR: Almost all F2P games, except for like 10 or so on the PC, exploits brain faults common to almost all humans. They lead them from a fun skill-based game experience to an abusive "pay to be able to play at all" model. (Like in arcade machines, only lives are disguised as power ups, and easily gained without cash early in the game cycle.) If people started out in the latter mode they'd balk at paying for an unknown, but this way they're driven to stick with it due to the memories of the start, as well as the thinking of "i spent this much time already". (sunk cost fallacy)
Earlier quoted context omitted.
> just how in blazes do these actually make money?! I'm guessing they expect to make it back on the occasional whale who can't control their spending on these types of games.
Exactly. They extract money by addicting people and taking advantage of them. It should be criminal.
For example, consider DLCs, a form of IAP. In the Fallout universe, what you get as a DLC would in other franchises be an entire game... should this be made illegal too?
In my opinion, not - but instead it should be made illegal to ship games with bus so serious it requires weeks of waiting for multi-GB patches so they're barely playable...
Earlier quoted context omitted.
Exactly. They extract money by addicting people and taking advantage of them. It should be criminal.
While in general I support your opinion, there is one critical question: where should the line between legal and illegal be drawn? For example, consider DLCs, a form of IAP. In the Fallout universe, what you get as a DLC would in other franchises be an entire game... should this be made illegal too? In my opinion, not - but instead it should be made illegal to ship games with bus so serious it requires weeks of waiti…
I think there's no need to worry about or bring that up.
GDPR will be "great stuff" because it imposes user protection and grants basic rights.
- individual mandatory notification for possible adverse impact of data breaches
- right to be forgotten -> right to erasure
- data portability (hello ... Apple Health, Google Fit, Microsoft Office extended/unportable format, whatsoever)
- verifiable explicit consent for data collection (purpose included)
These are the things that makes me proud of the EU, and I just wish that GDPR were made more visible to the general public.
I feel like the author of this article is missing the reasons behind the rise of adtech in the first place, and doesn't really address how traditional advertising can compensate. There are at least three forces at work here: 1) People straight up don't want to see ads. Ad blockers, Netflix, etc. are a natural response to this. If your medium relies on traditional ads, there's an increasingly large chance that your au…
I see ads on facebook so that I can laugh at how badly targeted they are. I don't believe this ad'tech' hype for a second, because there isn't any actual intelligence it it. Right now Facebook suggests I like some furniture store - it should know by now that I don't give a shit about furniture or shoes or womens clothing, just because I am friends with people who do (mostly, funny enough, women). Really facebook know…
I feel like the author of this article is missing the reasons behind the rise of adtech in the first place, and doesn't really address how traditional advertising can compensate. There are at least three forces at work here: 1) People straight up don't want to see ads. Ad blockers, Netflix, etc. are a natural response to this. If your medium relies on traditional ads, there's an increasingly large chance that your au…
> Companies want to know that their advertising dollars are actually producing results, and traditional advertising completely sucks at this. If you've never run a traditional ad campaign, I suggest giving it a try and then decide how much value you think you got out of it. You can spend thousands to millions of dollars and have absolutely no idea if your money impacted sales even the smallest amount. Compare that to…