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The Deck ad network is shutting down

decknetwork.net

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Re: The Deck ad network is shutting down

#81

Post by sooheon »

dredmorbius wrote: post #76
wyager wrote: post #72

Earlier quoted context omitted.

Worth noting that Metcalf didn't actually think his "law" was particularly correct or insightful; he made it up for Ethernet sales pitches.

I've seen no indication he doesn't think it's correct. The Tilly-Odlyzko correction (the paper establishing it gives it as a "refutation" of Metcalfe's law) strikes me as eminently more sensible. The cost function amendment is my own work.

Very cool. I think Tilly-Odlyzko did hint at cost interactions as well in their reference to spam. Curious why you agree with T-O in the nlog(n) valuation of networks, but judge that costs still grow quadratically? Surely not all negative interactions are equally negative to all members of a network? (an online bully doesn't bully everyone equally, etc.)

Re: The Deck ad network is shutting down

#82

Post by Vinnl »

packetslave wrote: post #53
TylerE wrote: post #47

Earlier quoted context omitted.

You are obviously missing the sarcasm.

You are obviously missing who jgruber is.

For those who also didn't know: Daring Fireball is apparently a blog about Apple that is authored by jgruber: https://en.wikipedia.org/wiki/John_Gruber#Daring_Fireball

I still don't know how jgruber's comment is supposed to catch the sarcasm, but that's probably something going over my head as well.

Edit: From another comment, apparently Daring Fireball is also largest platform to host Deck ads.

Re: The Deck ad network is shutting down

#83

Post by fauigerzigerk »

dredmorbius wrote: post #66
cookiecaper wrote: post #56

Earlier quoted context omitted.

>I find this line ironic since the Network Effect (or Metcalfe's Law) was created to describe literal computer networks. The distinction is that it refers to physical networks (and iirc, referred initially to phone systems, not computer systems per se). At layer 1, the network effect is still very much valid and caused by the capabilities of the physical hardware. This is forgotten because today everyone is plugged i…

I appreciate your thinking, but your understanding and application of networks, as well as your decidedly wishful thinking that they don't apply online, is simply wrong. Mind: I'd much rather this not be the case, but it simply is. Metcalfe's function is, by the way, also incorrect. Very few networks are comprised of nodes of equal value, instead the nodal (and inter-nodal) value tends to follow a power function (Zip…

I think you are right that there are necessarily network effects online as well. But who benefits from these network effects to what degree, and how stable any central control over that network can be is very much determined by laws that could be entirely different.

Network effects necessarily exist, but walled gardens don't.

Re: The Deck ad network is shutting down

#84

Post by galfarragem »

GuiA wrote: post #59
TIMECUB3 wrote: post #55

Earlier quoted context omitted.

I'm confused. What aren't you pleased about? An ad network shutting down? Hopefully they all shut down.

The Deck was one of the few clean players. I still fundamentally think advertising is slime, a form of mind control, and a symptom of excess consumption in society, but that's not changing anytime soon. In the meantime, I'd be very happy if everyone were like The Deck.

Clean players on shady markets usually don't do well on the long term.

Re: The Deck ad network is shutting down

#87

Post by gkya »

pbowyer wrote: post #75
bgarbiak wrote: post #9

Whenever I noticed that a site I'm visiting is "powered" by DECK, I was whitelisting it in the adblock. I hate ads, but I totally get that they keep things going in the Net, and so if there have to be ads they should be like the DECK: no tracking, no profiling, no being invasive. It's really a shame that an opposite of that triumphs today. In the long term it's gonna be painful for the users, for publishers, for the…

They - and Carbon Ads (mentioned below) to a lesser extent - had ads which were actually interesting to me. In a way computer-chosen ads (Google Adwords) never seem to be. The fact there was no tracking so the same ad didn't follow me around, and wasn't tailored due to my web browsing history made them far more interesting, because they exposed me to new services. That (for me) is the major annoyance of retargeting i…

Computer generated ads (and recommendations in general) are always lame, everywhere: more of what you already like. I really want to explore new things, from the things I already like, well I do already have some of it, so just sth. else that scrolls by.

Tangentially (maybe), the only ads I clicked were the Deck ads and affiliate links in writing that I read. If the rest of the ads that I see are returning profits to the ad-host and ad-network, those profits are fake, as I not only no click them at all (well if not accidentally, and I've clicked, voluntarily, five-six such ads in my 20-odd years of life) the effect is negative, it's a -5 for the ad publisher and the ad host for me. But with Deck, if a website has (had?) Deck ads on it, it was +5 for both. So sad that this sort of value-adding service is going offline.

Re: The Deck ad network is shutting down

#88

Post by gkya »

bazillion wrote: post #39
bgarbiak wrote: post #9

Whenever I noticed that a site I'm visiting is "powered" by DECK, I was whitelisting it in the adblock. I hate ads, but I totally get that they keep things going in the Net, and so if there have to be ads they should be like the DECK: no tracking, no profiling, no being invasive. It's really a shame that an opposite of that triumphs today. In the long term it's gonna be painful for the users, for publishers, for the…

I'm curious what you think of my ad network[1] -- it allows for native ads that are non-intrusive and actually benefit the user. When you hover over an item in an image, an ad is displayed, but hovering off of it makes it go away. Here is an example video showing that: https://www.youtube.com/watch?v=V_oTtDUV0yI Although the ads aren't blocked by ad blockers, if they were, would you unblock them? Also would love any…

That's neat, though looking at your demo (thru pleenq.com), the discoverability is not that good: I'd not hover things with my cursor if I didn't know that those popups would appear. You should tell that to the user somehow on the ad host.

Re: The Deck ad network is shutting down

#89

Post by livestyle »

parennoob wrote: post #58

Could anyone in the know comment on whether their invite-only nature contributed to this? I have wanted to have Deck Network ads on my sites forever, but there was no real way to do so. They seemed to be restricted to inviting only Apple-themed blogs and sites, plus maybe their peripheral network. I wonder if having a somewhat more clear and easy vetting process would have helped expand their reach somewhat.

What are your sites?

Re: The Deck ad network is shutting down

#90

Post by protomyth »

Was The Deck still invite only and if so can someone explain the value in that? That elitism could be a selling point, but if you are charging monthly, it just seems a turn off for expansion because they won't grow with you but only come in when you are established.
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