It was probably the only ad network I have whitelisted on every adblocker I use.
The Deck ad network is shutting down
71–80 of 108 posts
Re: The Deck ad network is shutting down
#72Earlier quoted context omitted.
>I find this line ironic since the Network Effect (or Metcalfe's Law) was created to describe literal computer networks. The distinction is that it refers to physical networks (and iirc, referred initially to phone systems, not computer systems per se). At layer 1, the network effect is still very much valid and caused by the capabilities of the physical hardware. This is forgotten because today everyone is plugged i…
I appreciate your thinking, but your understanding and application of networks, as well as your decidedly wishful thinking that they don't apply online, is simply wrong. Mind: I'd much rather this not be the case, but it simply is. Metcalfe's function is, by the way, also incorrect. Very few networks are comprised of nodes of equal value, instead the nodal (and inter-nodal) value tends to follow a power function (Zip…
Worth noting that Metcalf didn't actually think his "law" was particularly correct or insightful; he made it up for Ethernet sales pitches.
Re: The Deck ad network is shutting down
#73Re: The Deck ad network is shutting down
#74Re: The Deck ad network is shutting down
#75Whenever I noticed that a site I'm visiting is "powered" by DECK, I was whitelisting it in the adblock. I hate ads, but I totally get that they keep things going in the Net, and so if there have to be ads they should be like the DECK: no tracking, no profiling, no being invasive. It's really a shame that an opposite of that triumphs today. In the long term it's gonna be painful for the users, for publishers, for the…
They - and Carbon Ads (mentioned below) to a lesser extent - had ads which were actually interesting to me. In a way computer-chosen ads (Google Adwords) never seem to be.
The fact there was no tracking so the same ad didn't follow me around, and wasn't tailored due to my web browsing history made them far more interesting, because they exposed me to new services.
That (for me) is the major annoyance of retargeting in particular. Just because I've looked at something once I'm shown ads; they can't determine whether I looked at it or I'm interested in it.
Re: The Deck ad network is shutting down
#76Earlier quoted context omitted.
I appreciate your thinking, but your understanding and application of networks, as well as your decidedly wishful thinking that they don't apply online, is simply wrong. Mind: I'd much rather this not be the case, but it simply is. Metcalfe's function is, by the way, also incorrect. Very few networks are comprised of nodes of equal value, instead the nodal (and inter-nodal) value tends to follow a power function (Zip…
Worth noting that Metcalf didn't actually think his "law" was particularly correct or insightful; he made it up for Ethernet sales pitches.
I've seen no indication he doesn't think it's correct.
The Tilly-Odlyzko correction (the paper establishing it gives it as a "refutation" of Metcalfe's law) strikes me as eminently more sensible.
The cost function amendment is my own work.
Re: The Deck ad network is shutting down
#77This makes me sad. We based our Ethical Advertising concept that we're doing on Read the Docs ( http://docs.readthedocs.io/en/latest/ethical-advertising.htm... ) on their inspiration. We don't have nearly as much mobile traffic (only ~6%), so hopefully we will be able to make it work, but this doesn't fill me with confidence.
You should join us at Carbon :)
But the Carbon site says it's invite-only.
Also, how do you go about advertising on a site with user sub-sites using Carbon?
Re: The Deck ad network is shutting down
#78> In 2014, display advertisers started concentrating on large, walled, social networks. The indie “blogosphere” was disappearing. Mobile impressions, which produce significantly fewer clicks and engagements, began to really dominate the market
There was a recent discussion on HN about how difficult it is to promote a blog now (compared to a few years ago). I think this statement by Deck further emphasises the fact that independent blogs are seeing a decline in readership.
Re: The Deck ad network is shutting down
#79Whenever I noticed that a site I'm visiting is "powered" by DECK, I was whitelisting it in the adblock. I hate ads, but I totally get that they keep things going in the Net, and so if there have to be ads they should be like the DECK: no tracking, no profiling, no being invasive. It's really a shame that an opposite of that triumphs today. In the long term it's gonna be painful for the users, for publishers, for the…
I'm curious what you think of my ad network[1] -- it allows for native ads that are non-intrusive and actually benefit the user. When you hover over an item in an image, an ad is displayed, but hovering off of it makes it go away. Here is an example video showing that: https://www.youtube.com/watch?v=V_oTtDUV0yI Although the ads aren't blocked by ad blockers, if they were, would you unblock them? Also would love any…
Nice job! However, this has been tried hundreds of times before. What makes your service different?
Re: The Deck ad network is shutting down
#80This seems to fit the narrative of a broader wave of consolidation hitting the old-school web. Like it or not, there are real advantages to walled gardens like facebook. To ad buyers, it's a single platform where one can target the entire world person-by-person -- even across multiple devices (iPad, phone, laptop), with hyper-accurate segmentation and user tracking, strong identity services with all the abuse/spam pr…
You don't need a walled garden for that. You would need some client-side listeners. Walled gardens arise because our legal system incentivizes it. Network effects are unnatural online. There is no barrier to access or information flow here -- put simply, there are no real walls to protect the garden. They're all artificially imposed barriers. With improved laws, no one would be able to hold the web-accessible data ho…
"With improved laws, no one would be able to hold the web-accessible data hostage, and competition would be based on consumer-facing concerns like user experience and customer service."
Yes--we need to take control of our data, and personal information. We need a stronger version of Europe's ePrivacy Act. We need all servers to permently delete our data if we wish. (Hell--it would help small consumer websites. I don't shop at small websites anyone because I just don't trust them. If I knew by law, they needed to delete all my data I might start giving them business again?)
Yes--Facebook, and Google will fight hard! They will cry! And they will cry more! And yes, we might need to re-enter our data. I will make time. The time has come--they abused us.