The best bit of advice in the article: The right question is “How do I get them talking about themselves?“ I've noticed that even if the only thing you do is ask someone their opinion, and listen attentively, there is some sort of distortion field effect. They will often later recall you as knowledgeable, insightful, etc...even though you never did anything but ask questions.
Yes! My favorite tactic to get people talking about themselves comes from Paul Ford: Just ask the other person what they do, and right after they tell you, say: “Wow. That sounds hard.” Because nearly everyone in the world believes their job to be difficult. I once went to a party and met a very beautiful woman whose job was to help celebrities wear Harry Winston jewelry. I could tell that she was disappointed to be…
I’ve found that people will fear your enthusiasm and warmth, and wait to hear the price. Which is fair. We’ve all been drawn into someone’s love only to find out that we couldn’t afford it.