You can guesstimate what it will be worth by looking at your analytics. Amazon pay $0.002 per person per minute for US and a little less for a few other countries. I find they pay for about 2/3 of the usage time my apps record. I am netting a bit over $2k/week from it.
I'm curious - do you know how Amazon gets more than 0.2 cents per person minute of value from your app, or apps in general? If they don't, I can't see them sustaining this business model forever.
The Underground app is also a shopping app for amazon.com and they put a promotion covering your app when it opens. I don't know if it's profitable or not for them.
A couple years ago I had a niche Android app that I could sell for 10EUR/USD. It made around 1500/month which was pretty decent for an app with no backend and almost no maintenance work. After one year a competitor showed up at less than half the price and the party was over. My strategy: find a niche app so you can charge a lot more
Unless your app is a viral, monetization can't just be a strategy - it is the primary design criteria. I have a 5 ⭐️ app, 7 Second Meditation, that has fantastic retention numbers, but I didn't design it around monetization from day 1, so the LTV is too low to do paid user acquisition. So the app is doomed to putter along on organic installs. An app must nail both retention and monetization to succeed. (shameless plu…
What's LTV? Google says loan to value but that doesn't seem to make sense here?
"Lifetime Value", the dollar value of a user over the entire time of that user's installation of your app.
What happened to building great software, providing great service and letting the rest flow from there? Monetization strategy; what is that, really? How is that ever going to lead anywhere that matters? Not that I don't have the same issues, I too am trying hard to find a way to survive in this mess of a world; but I'm convinced it all starts with doing the right thing, which rules out advertisement bullshit for me.
It's kinda hard to do something that matters if you're struggling to pay rent or feed your family.
No one ever promised it was going to be easy, convenience is one of the drugs we've been hooked on. The truth is that we're not victims to circumstances; once we snap out of it, we can do whatever we feel like; create exactly the kind of life and world we want. So lack of power isn't really the problem, the problem is fear; fear of challenging the status quo, of stepping out of line, of taking risks; fear of living.
The problem, if it is a big advert spend, it could be hundred of apps. Am i going to vet "bubble pop", "bubble pop 2", "puzzle bubble", and 200 other games, or just say i want my ad to be shown in puzzle games?
I think you could also have this possibility - choose an app category and get the ad spots required. And still - you could have more control and info regarding your app than just "you had x number of impressions in the last y days".
I think that the large ad networks do have settings that give you that information, it's just not intuitive.
Regardless, I think you're not really solving a problem. You're giving more information that involves more labor.
It seems like you're describing more of a labor/service company rather than a tech company, which is fine. But the more information and control you're giving the customer, the more labor/time you're expecting out of them.
Unless your app is a viral, monetization can't just be a strategy - it is the primary design criteria. I have a 5 ⭐️ app, 7 Second Meditation, that has fantastic retention numbers, but I didn't design it around monetization from day 1, so the LTV is too low to do paid user acquisition. So the app is doomed to putter along on organic installs. An app must nail both retention and monetization to succeed. (shameless plu…
Would you mind translating this into english? Even seeing the definition of LTV above, I still don't understand the story your comment is telling.
What is "paid user acquisition"? How would a higher "lifetime value per user" enable you to do it? How is your app monetized to arrive at this LTV? What would it imply for you to have "designed it around monetization from day 1", what would be different? Why can't you change it now?
The way you're framing it sounds like we don't have any alternatives to continuing down this road; from my perspective; this is the future we are creating by not considering options. We didn't come up with these backward ideas, bullshit wears suits. We're the ones we've been waiting for; it's up to us to change this into something better, and that starts with considering options.
What options? The idea of just 'selling great software' is old as hat. The new in-app purchases and subscription models, in terms of how software is sold and maintained, is certainly much newer. So called 'donation' or 'tip jar' type is pretty old too. Shareware was the original free trial. Then we just started calling it a free trial! Advertising is old as hat, been funding not just software, but many things, for a…
I don't have all the answers, that's not required for raising questions. What we're doing right now is leading us down the drain fast. Advertising is about creating problems, period; and if it's one thing we don't need right now, it's more problems. Further, the proven driver for true motivation and satisfaction is mastery; doing something well; we all know this deep inside, but the contrast is too much to deal with; still, that's exactly where we need to go.