According to leaked financial in [1], Lyft is expected to generate $32M of net revenue on about $158M of fare, while losing $50M per month. If everything stays the same, Lyft would have to raise rate by 156% to break even. Also, Lyft's growth is mostly purchased: > While rides increased about 11 percent from April to May, fully paid rides, without the use of a coupon or a credit, grew by only 5 percent in that period…
Uber was in a similar situation to Lyft not too long ago. Uber's also already said that they're cash-positive in the US, and Lyft is focused on the US for now. It's not hard to imagine that after this multi-city expansion, costs will go way down. I wouldn't qualify the growth as "mostly purchased" when it's... 50/50 couponed/full? That seems to be more a consequence of the multi-city launch than anything. I'm pretty…
If most of their customers are buying only because they are selling under the market price, then it doesn't matter if the subsidy is 5% or 50% or 100%; their sales are "mostly purchased".
Imagine you open a store tomorrow and sell gold for 1% under the market price - suddenly your sales blow up to $1 billion in a day. You have purchased all of your sales, with just a 1% coupon.