>because that is potentially brittle
It is. I do work in a Fortune 500 occasionally, and have to use their MITM gateway (websense SSL intercept).
They haven't yet fixed the internal cert to not use SHA-1.
If you're using something other than a corporate windows desktop + browser, you have to install the root certificates manually.
They have to make manual exceptions for sites that do certificate pinning. When they miss a site, it creates issues. Github is broken for me...I have to use crazy workarounds.
If there were a movement to enable certificate pinning everywhere, it would be very disruptive for the Corporate MITM vendors.
Edit: They also have irritating "content filters". So, if I'm tasked to research options for a project, like say a VPN, I can't search from their network. It blocks pages talking about VPNS because there's a policy to block "websense proxy avoidance".