Earlier quoted context omitted.
Agreed. I really can't see this being a success for anything more than PR. If you need it ASAP, you're going to use airfreight. If you don't you're going to have it by sea. I don't see much of a need for something in between those two timeframes. Anyone specialised in logistics care to comment if there is an actual market here?
I'm not into logistics, but following this out of curiosity. In Germany this started in 2008, and didn't make sense to me either. Got aware of it because the local press covered it. (Sorry for the german links) http://www.mopo.de/peking-hamburg-container-express-der-mons... , http://www.mopo.de/-trans-eurasia-express-hier-kommt-der-xxl... Then over the years, it was busisness as usual, slowly expanding: http://www.wi…
I guess half as much as airfreight means that it's still considerably more expensive than shipping. But for 14 days vs 30-45 days it might well be worth it.