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Snapchat has reportedly filed confidentially for its massive IPO

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Re: Snapchat has reportedly filed confidentially for its massive IPO

#61

Post by snug »

beambot wrote: post #53
tucaz wrote: post #50

Earlier quoted context omitted.

This. IMO Snapchat is very hard to use for any kind of business application since it has no discoverability whatsoever. My wife has 90k+ followers on Instagram and started using Snapchat up to the point where she had 4k+ views a day. When instagram launched the new stories thing she started using it slowly and has pretty much stopped using Snapchat now. I always told that for her use case Snapchat wasn't a good fit b…

Maybe this is why Snapchat is so popular: Because you don't have a shit-ton of businesses targeting you to cram ads down your throat?

Then how do they make money? If they are going public then they will need to satisfy their investors, not their users.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#62

Post by tucaz »

beambot wrote: post #53
tucaz wrote: post #50

Earlier quoted context omitted.

This. IMO Snapchat is very hard to use for any kind of business application since it has no discoverability whatsoever. My wife has 90k+ followers on Instagram and started using Snapchat up to the point where she had 4k+ views a day. When instagram launched the new stories thing she started using it slowly and has pretty much stopped using Snapchat now. I always told that for her use case Snapchat wasn't a good fit b…

Maybe this is why Snapchat is so popular: Because you don't have a shit-ton of businesses targeting you to cram ads down your throat?

It makes sense and that's very acceptable strategy to follow. But, at some point everybody has to offer a way for business to work with them so they can earn some money, isn't that right?

Unless Snapchat is not after money...not now at least.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#63

Post by Balgair »

beambot wrote: post #53
tucaz wrote: post #50

Earlier quoted context omitted.

This. IMO Snapchat is very hard to use for any kind of business application since it has no discoverability whatsoever. My wife has 90k+ followers on Instagram and started using Snapchat up to the point where she had 4k+ views a day. When instagram launched the new stories thing she started using it slowly and has pretty much stopped using Snapchat now. I always told that for her use case Snapchat wasn't a good fit b…

Maybe this is why Snapchat is so popular: Because you don't have a shit-ton of businesses targeting you to cram ads down your throat?

Bingo.

But the bone is cooked with the steak. Eventually, the VCs will want a return on the cash, and then you need to have customers that want to use snap-chat. There are 2 options then: Turn it into a paid service that you pay to use, or turn on the ads. I think we all know that most kids aren't going to pony up to use snapchat, so ads it is. They have to turn on the ads, and then, as the marketers are the customers, their voices become the most important. Eventually, all the VC cash is eaten away and snapchat is yet another photo-sharing service with a 'community' and some lite blogging/captioning attached.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#64

Post by qq66 »

taytus wrote: post #49
ProAm wrote: post #43

Earlier quoted context omitted.

People dont want to be tagged on snapchat, their audience likes exactly the opposite.

You are right. The point I'm trying to make is that brands (and some people) wants the opposite. It would be perfect if at least we had some option to allow tagging or something like a business account. On instagram stories now you even can have a link to an external page!

Snapchat is not going to do this. Facebook's business model is built around ads disguised as content, whereas Snapchat makes the ads clear and separate from the content. Snapchat is more like TV -- if you want to promote your brand, buy an advertising slot.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#65

Post by jklinger410 »

taytus wrote: post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

As an internet marketer I have got to agree with you on this completely.

No one wants to even give a second of time to the ads in Snapchat. They are obtrusive and in the middle breaking up the content you want to see.

For personal branding Snapchat is great. For communicating directly with people you care about, Snapchat is great.

I honestly don't see it going anywhere beyond that. Probably going out of business due to a lack of revenue.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#66

Post by forgetsusername »

27182818284 wrote: post #24
taytus wrote: post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

>but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. You're looking at it through the lens of a professional photographer, though. When I speak to young people the lack of discovery isn't a concern at all. If anything I'd contest that is one of the reasons Snapchat grew so quickly—you aren't tagged without you realizing it in a friend's picture, your parents aren't searching…

And you're looking at through the lens of a user, rather than a shareholder. The teens may not care about discovery, but the people selling to those teens do.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#67

Post by arkitaip »

Balgair wrote: post #63
beambot wrote: post #53

Earlier quoted context omitted.

Maybe this is why Snapchat is so popular: Because you don't have a shit-ton of businesses targeting you to cram ads down your throat?

Bingo. But the bone is cooked with the steak. Eventually, the VCs will want a return on the cash, and then you need to have customers that want to use snap-chat. There are 2 options then: Turn it into a paid service that you pay to use, or turn on the ads. I think we all know that most kids aren't going to pony up to use snapchat, so ads it is. They have to turn on the ads, and then, as the marketers are the customer…

I'm calling it now: Snapchat adding discoverability features in a few years is the beginning of the end.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#68

Post by ReverseCold »

snug wrote: post #61
beambot wrote: post #53

Earlier quoted context omitted.

Maybe this is why Snapchat is so popular: Because you don't have a shit-ton of businesses targeting you to cram ads down your throat?

Then how do they make money? If they are going public then they will need to satisfy their investors, not their users.

They sell sponsored filters, iirc Snapchat is already profitable.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#69

Post by mrlatinos »

27182818284 wrote: post #24
taytus wrote: post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

>but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. You're looking at it through the lens of a professional photographer, though. When I speak to young people the lack of discovery isn't a concern at all. If anything I'd contest that is one of the reasons Snapchat grew so quickly—you aren't tagged without you realizing it in a friend's picture, your parents aren't searching…

¿Porque no los dos?

Re: Snapchat has reportedly filed confidentially for its massive IPO

#70

Post by arcticbull »

untog wrote: post #57
ethanbond wrote: post #32

Earlier quoted context omitted.

Use case wherein people get paid, yes.

There are a great many other ways to get paid than those in the OPs post.

Care to elaborate? Without any discoverability I'm having a hard time thinking of any.
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