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Snapchat has reportedly filed confidentially for its massive IPO

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Re: Snapchat has reportedly filed confidentially for its massive IPO

#51

So people are super hyped about the Snapchat Spectacles. I get the excitement, they are Google Glass at a proletariat price, so owning them doesn't make you a GlassHole. Snapchat is one of the most popular LA Unicorns. Everyone is waiting for them to go public. So how did they release their big hardware add on? Limited time vending machines. They are spinning it as cool, but with XMas, their supposed capitalization a…

I'd say they're more like wearable GoPro at a prole price.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#52
post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

The day IG stories debuted I stopped using Snapchat - removed the friction as I was essentially following the same people

Re: Snapchat has reportedly filed confidentially for its massive IPO

#53
post #50
post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

This. IMO Snapchat is very hard to use for any kind of business application since it has no discoverability whatsoever. My wife has 90k+ followers on Instagram and started using Snapchat up to the point where she had 4k+ views a day. When instagram launched the new stories thing she started using it slowly and has pretty much stopped using Snapchat now. I always told that for her use case Snapchat wasn't a good fit b…

Maybe this is why Snapchat is so popular: Because you don't have a shit-ton of businesses targeting you to cram ads down your throat?

Re: Snapchat has reportedly filed confidentially for its massive IPO

#54
post #46

To anyone on HN (or elsewhere) who doesn't get Snapchat, revisit Justin Kan's explanation: https://news.ycombinator.com/item?id=10859860

Looks like the blog post linked in that thread now gives a 404.

Here's the correct URL: https://justinkan.com/why-i-love-snapchat-23d31ea87d3c

Re: Snapchat has reportedly filed confidentially for its massive IPO

#55
post #6

Earlier quoted context omitted.

a) To build an ad business capable of handling $100m of ads. You need massive investments in sales, infrastructure, tools, etc. to build a business like that b) They have one of the fastest growing user bases in the social space, their users spends an astounding amount of time on the app (estimated at 30 minutes per day), and their user base is the most targeted demographic for demographics. Also they have literally…

To your point b... so it's all about bubbles? A race for eyeballs before they disappear to the next "new, cool" thing? Because advertising isn't working for the people that sell "things." If social networks are supposed to create spending/buying in retail (both online and meatspace) they are not doing a very good job. Google: Retail sales 2016.

Fair point re: connection to the actual economy. But remember - the point of advertising is mostly not to increase sales overall, it's to steal sales from your competition in a zero sum game.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#56
> $250 million and $350 million this year, according to those documents.

That's pretty impressive but is it a sustainable source of income?

Seems like this socio-consumer space is extremely volatile. Facebook & Twitter was the last platform I interacted with....3 years ago. Haven't even used instgram, vine, now snap chat. The fact that billions of dollars were spent buying out instagram, whatsapp, I wonder how facebook is aiming to make back all that cash expenditure. Linkedin barely gets a pass because it's enterprisey and Microsoft validated by buying it out.

Take my view with a grain of salt as I consider these social networking type of websites our generation's "cigarette" -everyone is doing it and nobody wants to stop and examine it's impact on the quality of your life.

I guess when everybody is around me is so concerned with the avatar version of themselves online and how they think they are perceived, therein emerges a divergence of values and attitude towards such mediums and the type of personalities it generates that leaks into real life (which I steer away from).

Re: Snapchat has reportedly filed confidentially for its massive IPO

#57

Earlier quoted context omitted.

It definitely sounds like Instagram is a better fit for that. But is that really Snapchat's core use case? There's definitely some overlap in uses, but instagram isn't a complete replacement for Snapchat. And the areas where instagram doesn't cover snapchat, it seems like are snapchat's primary uses.

Use case wherein people get paid, yes.

There are a great many other ways to get paid than those in the OPs post.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#58

Earlier quoted context omitted.

On a - I have no idea. On b- Not sure if it's worth $25 billion, but I have noticed that it is the "Facebook" for younger generations, and that when they use it, they use it all the time, not just a few times a day like other social media. It's a way to share their lives - in real time - with their friends and followers, and have their friends do the same. (Look at me sounding like an old man!)

That isn't "old man" that is practical thinking. Kids don't have any money!!!!!!!!!!

But kids do have income increases and their highest years of earning ahead of them. That has to be worth something.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#59
post #12

I'm a professional photographer with about 16K + Instagram followers. I used snapchat to stream behind the scenes photos and videos and retouching tutorials, but that was a black box. Yes, I had comments open and I interacted with my friends and fans, but I couldn't tag anyone, or hashtags, discoverability is a serious issues in that platform. I started using Instagram stories and now I have the same views per snaps…

Well you were using the wrong tool for the job. Snapchat is for sharing transient data with a small intimate group. It's not meant for business at all. Instagram is designed for the kind of thing you just described using Snapchat for.

It's just like if you displayed your art at your local bar instead of the local art museum, and complained that only your friends saw it instead of new audiences.

Re: Snapchat has reportedly filed confidentially for its massive IPO

#60
post #45

Really interested in learning if Snap is more Facebook or Twitter. This could be a big litmus test for the tech IPO. 2 things I'm very interested in: 1) If the rumors are correct that they are looking to raise 4 Billion at a roughly $40 Billion valuation. If you assume that their absolute pie in the sky max valuation ever is similar to what facebook is now, roughly 340 Billion, then that's not alot of upside for inve…

I wish we could get some visibility as to how many Snapchat users are adult content creators. This is a segment that everyone seems to ignore, but I think we would be surprised to learn its scale and the amount of money flowing through it. It's also probably the group of users which most use Snapcash and driver huge numbers across all metrics.

I would be very interested to know this too, but of course it's all technically against the ToS[1] and so I doubt Snapchat will ever even acknowledge it, much less give numbers on it. Don't want to offend those delicate advertisers!

[1] http://www.dailydot.com/debug/snapchat-porn-banned/

(The article is over a year old, but not much has changed since then.)

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