I lost all trust in the NYT after Wikileaks revealed how they sabotaged Bernie Sanders and acted as a PR agency for the Clinton campaign. http://observer.com/2016/10/wikileaks-new-york-times-propped... https://medium.com/@Starkweather/new-york-times-edited-berni... http://www.independent.co.uk/news/world/americas/bernie-sand...
The level of Democratic party and media cooperation is staggering. Media has effectively become a part of the liberal part of the government. The reason Wikileaks scandal got so little attention is because they all, CNN, NYT, etc, are in bed with each other. It's effectively a government-media complex. Interview with Julian Assange: https://youtu.be/_sbT3_9dJY4
For the record, liberals these days will tend to say rather the same thing as the above, but substitute Fox News and Breitbart, maybe even the WSJ. There's certainly connections -- Fox News certainly has hired Republican big guns in the past, and Breitbart's executive chairman went on to manage Trump's campaign after all. There's also certainly spin in the other direction. You treat the source accordingly.
Narrative, spin, and marketing will always exist (not just for government and media, but for any organization, from big businesses all the way down to non-profit advocacy groups), it's omnipresent in life. It's a good skill in life to develop a sense for looking past the more egregious forms of marketing and spin in life (the "clickbait" of the web, as it were).