These guys might just be the WebVan of AR. Building a campus before you've sold V1 of your product? That's idiotic. Don't get me wrong, this could be incredibly cool in a vacuum. But reality often has different needs. I hope I'm wrong.
I think the factory is part of the campus. And they need a factory because the parts are custom.
I'm not saying they're not making an awesome product. I'm saying it's possible not enough people will want to buy it in order to justify building a factory and campus.
It's not my money though and I've never seen the product. This is obviously a HUGE gamble that will either be a raging success or will become a joke about the follies of venture capital (i.e. WebVan 2.0).