Sorry but I found this to be very disappointing scarebait from Ars, who I expected to have higher standards. It doesn't explain how common this is yet the title makes it sound like it's super prevalent. (not to mention we're already being tracked in other ways that are worth worrying about more) It does a horrible job at explaining what's actually going on and why advertisers might use this instead of alternatives, i…
The key goal is cross-device tracking. Your phone vs your notebook vs your TV vs whatever else around has audio and net uplink.
Somewhere in an advertising conference dark side corridor there is a booth advertising snake oil "ultrasonic cross device user tracking as featured by Ars Technica."