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“Ultrasonic cross-device tracking” embeds inaudible tones in advertisements

arstechnica.com

31–40 of 127 posts

Re: “Ultrasonic cross-device tracking” embeds inaudible tones in advertisements

#31
post #16

Sorry but I found this to be very disappointing scarebait from Ars, who I expected to have higher standards. It doesn't explain how common this is yet the title makes it sound like it's super prevalent. (not to mention we're already being tracked in other ways that are worth worrying about more) It does a horrible job at explaining what's actually going on and why advertisers might use this instead of alternatives, i…

The key goal is cross-device tracking. Your phone vs your notebook vs your TV vs whatever else around has audio and net uplink.

Given the advertiser benefit, I wonder if the purpose of the article is to boost the sales of ultrasonic services to advertisers. When I say purpose, clearly Ars' purpose is clickbait, but the purpose of wherever the information was sourced/initiated.

Somewhere in an advertising conference dark side corridor there is a booth advertising snake oil "ultrasonic cross device user tracking as featured by Ars Technica."

Re: “Ultrasonic cross-device tracking” embeds inaudible tones in advertisements

#32

I'm sorry this is completely bogus, if there was ultrasonic audio emanating from everyone's phones dogs would go nuts. We can't hear it but they sure can.

Discussed ~1yr ago: https://news.ycombinator.com/item?id=10562207

Re: “Ultrasonic cross-device tracking” embeds inaudible tones in advertisements

#33

I'm sorry this is completely bogus, if there was ultrasonic audio emanating from everyone's phones dogs would go nuts. We can't hear it but they sure can.

I disagree. I was recently in the transmitter room of a radio station and saw an interesting device. I asked the engineer what it was, he explained it was for ratings and worked exactly in the way the article describes. They transmit inaudible tones on the radio, and they are picked up by certain people with a device or the app installed. I don't recall all of the details but some googling will probably get you going.

They use this to determine how many people are listening to their station.

Re: “Ultrasonic cross-device tracking” embeds inaudible tones in advertisements

#35
post #3
post #2

I know it's Ars, but there has to be a better link with more detail than "here's a thing some people might be doing, somewhere."

Take a look at Chirp: http://www.chirp.io/ Edit: In Firefox it seems this website is constantly playing audio. I think it is using a WebSocket to do this. Since I don't hear a thing I'm not sure what is going on here.

Perhaps Chirp is what Silverfish metamorphosed to?

Reading the blurb on their site, they state they're the only people doing this, oh, and they reference India too (something that happened a bit on Silverfish's site). Coincidence?

Re: “Ultrasonic cross-device tracking” embeds inaudible tones in advertisements

#36
post #6

anyone know of an app that can detect these signals? Maybe decode them. easiest way to block them is to know they are there in the first place. i am suspicious that occasionally my laptop makes high pitch noise correlated to mouse movements when its running windows 10. edit:Thinking about it. seems possible that might actually be facebook. never installed their phone app untill i had android 6 because it wants mic pe…

I've noticed this before on another laptop. I believe it is EFI being picked up by the laptop amplifier, not from the touchpad, but actually from the graphics adaptor or display panel controller. You'll likely actually get the noise any time you cause the whole screen to refresh for a long period.

Also sounds like it could be a ground loop (earthing). Somehow isolating the laptop's power from all others you may use (such as powered hubs, speakers, etc) by placing them on separate power feeds tends to help.

Re: “Ultrasonic cross-device tracking” embeds inaudible tones in advertisements

#37

I'm sorry this is completely bogus, if there was ultrasonic audio emanating from everyone's phones dogs would go nuts. We can't hear it but they sure can.

I disagree. I was recently in the transmitter room of a radio station and saw an interesting device. I asked the engineer what it was, he explained it was for ratings and worked exactly in the way the article describes. They transmit inaudible tones on the radio, and they are picked up by certain people with a device or the app installed. I don't recall all of the details but some googling will probably get you going…

I wish I knew what those apps were. Or what signs I can look for. I generally don't have many "garbage" apps on my phone, but I've always suspected it with words with friends--Yes, my gf have been playing that game together since we started dating 5 years ago. Every so often an Ad will come on and the volume all of a sudden adjusts itself from mute to about 33%. Its distributing that an advertisement can have that power.

edit: Hey wait, let me read the article--just poured my first morning cup of coffee and reading HN.

Re: “Ultrasonic cross-device tracking” embeds inaudible tones in advertisements

#38
post #22
post #14

A quick search indicates that <100 dB ultrasonic is legal. So make a phone cover that generates ~80 dB spread spectrum ultrasonic. That should be enough, right?

Poor dogs...

(and cats, they have much better hearing)

Re: “Ultrasonic cross-device tracking” embeds inaudible tones in advertisements

#39
post #37

Earlier quoted context omitted.

I disagree. I was recently in the transmitter room of a radio station and saw an interesting device. I asked the engineer what it was, he explained it was for ratings and worked exactly in the way the article describes. They transmit inaudible tones on the radio, and they are picked up by certain people with a device or the app installed. I don't recall all of the details but some googling will probably get you going…

I wish I knew what those apps were. Or what signs I can look for. I generally don't have many "garbage" apps on my phone, but I've always suspected it with words with friends--Yes, my gf have been playing that game together since we started dating 5 years ago. Every so often an Ad will come on and the volume all of a sudden adjusts itself from mute to about 33%. Its distributing that an advertisement can have that po…

I think it's an app specifically installed for the purpose. I just asked him what it was called, he said it was an Arbitron(now owned by Nielson) device. I googled Arbitron device and found this: https://en.m.wikipedia.org/wiki/Portable_People_Meter

Re: “Ultrasonic cross-device tracking” embeds inaudible tones in advertisements

#40

I'm sorry this is completely bogus, if there was ultrasonic audio emanating from everyone's phones dogs would go nuts. We can't hear it but they sure can.

https://en.wikipedia.org/wiki/BadBIOS

Some food for thought.

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