Earlier quoted context omitted.
Second order effects, of course. If Samsung ships a cheap HDMI cable in the box, it's very little skin off their nose; they raise the price by their cost, about $2, and even in the competitive TV market that's probably absorbable to some extent. But what happens next? They ship their TV to Best Buy, who quickly notices the TV ships with an HDMI cable, "robbing" them of the chance to sell a Monster cable. Or worse, th…
So, when I buy a TV, it's effectively being subsidized by other people's cable purchases.
One of the other consequences of misinformed consumers is sometimes merely being an informed consumer allows you to sponge off a bit of value from the uninformed ones too. See also "being in the small fraction of people that turn in their rebates"; everybody bought based on the advertised price, but only you and a few others paid it. (If you're like me, you properly factor in time-to-prepare-rebate and risk-of-no-return, though I personally have had very good success. I don't bother with $2 rebates; take out the stamp, the time, the risk of missing it, and you end up with little or possibly even negative. But I've scored $50 rebates for things I might have paid full price for willingly anyhow. That's a win.)