Earlier quoted context omitted.
Except when you're buying a new TV and you're at the checkout, you realize you need a cable to finish your hookup. This is why you never see a $10 cable in a retail store, like the poster above mentioned. It's all about the psychology of needing it now instead of being able to wait 4 more days.
Does your city have a Fry's electronics? Last time I was there, they had HDMI cables on sale for something like $4; I bought a gaggle of them. If you don't have a Fry's, you're missing out on something wonderful. Every Fry's about a hundred people who absolutely and completely despise every single aspect of their jobs, and have been forced to wear white button-down shirts with ties. Fry's sells everything . From gree…
And I've had the same experience as you. I've never seen a store so stocked with salespeople (and 70 cash registers!) but with so little interest in the process of selling and supporting material.
But my original point was that the typical person sitting at a checkout with an HDTV doesn't know what the HDMI cable does, much less that they can buy it at Fry's or Monoprice for 25x cheaper.