Earlier quoted context omitted.
If you look at the Uber blogs and public statements, the company is far more ambitious than simply being the ride sharer with the largest market share. The company's vision is to make transportation as seamless and reliable as running water. They have other projects going on right now, such as delivery truck automation and self-driving cars. I would consider them to be competing not only with Lyft but also with Hertz…
Please, this is all hype to capture investors. What does Uber have other than money that gives them an advantage in self driving cars? Having users doesn't matter either. Google could add self driving taxi summoning to Google Maps overnight and we'd all be using it.
Drive | 10 minutes
Bus | 35 minutes
Walk | 75 minutes
Bike | 25 minutes
UberX | 13 minutes
This could be some add-in from having the Uber app installed; I have Lyft installed as well and it doesn't appear.I agree that this "like running water" tag line is a bit over the top.