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Facebook will show ads to non-Facebook users on other websites

wsj.com

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Re: Facebook will show ads to non-Facebook users on other websites

#101

Post by kirykl »

joering2 wrote: post #44
Freak_NL wrote: post #15

Earlier quoted context omitted.

So in order to protect my digital privacy, I should register myself at some alliance's website. It just doesn't make sense. Either this whole internet advertising thing turns out to be a bubble after all — in that case; let it pop, see if we can't figure out something better. If using ad-blockers and tracker-busters helps achieve that goal; good. Or we end up with an internet where all users settle somewhere on the p…

> So in order to protect my digital privacy, I should register myself at some alliance's website. It just doesn't make sense. Of course it doesn't make sense, but if you have millions from a billion dollar pool to spent on lobbyist and all kinds of dirtbags that are in power, all of sudden rules that have sound people scratch their head, are norm. > Either this whole internet advertising thing turns out to be a bubbl…

It takes time, money and permission to convert new customers. Small business usually doesn't have enough time or money, Facebook users don't give permission unless they've searched for something specific. Small Biz is better off using Facebook for free to engage interested existing customers. I agree it's a fallacy that a ROI is earned just by laser targeting, it's more complex, in which case FB ads tend to be overvalued

Re: Facebook will show ads to non-Facebook users on other websites

#103

Post by hamana »

the_watcher wrote: post #92
hamana wrote: post #88

Earlier quoted context omitted.

It doesn't affect Adwords for search results. That is the real cash cow that is growing each year by double digit percentages. Doubleclick and Adsense on the other hand are starting to slow down and make up less share of Google's overall revenue [1]. In 2004 it was 50% of their revenue, now it's 20% and it's probably going to shrink even further as AdWords revenue and other revenues(cloud, apis) increase. > [1] http:…

Correct, this does not impact AdWords (save for publishers who are displaying AdWords results in AdSense modules, but that's a trivial amount of money). It does hit DoubleClick/AdSense/Google Display Network. It also hits the massive display advertising industry (most of which partner with Google for distribution). Billions of dollars are spent on display ad targeting through DMP audience segments. Facebook would ins…

Another thing to mention is that Google reports its Network Members revenue as a gross revenue, not their cut. It would be like eBay reporting $80b in revenue, not their cut ($8b). So, Google in '14 reported $14 billion in revenue for Network Members, but 70% of that is sent to publishers. Their 'real' revenue would be around $4 billion. On the other hand, ad revenue for Google websites (search engines) was $45 billion. Google makes many times more money from its search engines than all the publishers in the world on Google Network Members combined. That's a cash cow.

Re: Facebook will show ads to non-Facebook users on other websites

#104

Post by JetSpiegel »

renaudg wrote: post #99
deprave wrote: post #28

Earlier quoted context omitted.

Of course this comment was downvoted. I really want to know what's the opposing view to this statement. Who's going to step forward and say why they think this is wrong? At the very least, make an argument like "the AI needed to trick a teenager into spending half their awake time on Facebook can also be used to solve actual problems."

If providing a free of charge platform for humans to communicate, organize, build bridges, nurture their close social connections AND their loose ones especially (which used to be much more difficult, you wouldn't phone everyone daily) isn't enough for you, here are a few other things : - Open Source software: https://code.facebook.com/projects/ - Open Source, eco-friendly datacenter hardware: http://www.opencompute.…

internet.org is NOT Internet access but Facebook access. It's not the same thing.

Re: Facebook will show ads to non-Facebook users on other websites

#107

Post by JTon »

ljk wrote: post #100
weinzierl wrote: post #61

> Users with a Facebook account can opt-out of the ad scheme by adjusting their settings, while non-Facebook members can opt-out through the Digital Advertising Alliance in the US, the Digital Advertising Alliance in Canada, and the European Interactive Digital Advertising Alliance in Europe. ...or by using a wide-spectrum blocker like uBlock Origin, and for the cookie warning problem there is a solution too: "EU: Pr…

Also use extensions like NoScript/Privacy Badger to block the background scripts

I enjoy using NoScript but I found I could not recommend it to non-techie friends, as it requires a lot of manual input to not break webpages. Is Privacy Badger more user friendly?

Re: Facebook will show ads to non-Facebook users on other websites

#108

Post by stordoff »

sdoering wrote: post #10
eknkc wrote: post #3

Surprised they weren't doing that already. Facebook has javascript injected on a lot of sites, always assumed that they'd collect a shit ton of data whether you are a user or not. Also, all ad blockers block google analytics like tracking services but social plugins are generally opt in. I guess they should be blocked by default too.

I know a lot of AdBlocking Tools/List that do not block Google Analytics or Adobe Analytics by default. Do you know the ones that do?

uBlock Origin (rule in Peter Lowe’s Ad server list) does, as does Steven Black's hosts file[1] (probably due to pulling from Peter Lowe's list).

I use the latter for network-level blocking (dnsmasq on a DD-WRT router; forced DNS redirection), and it works surprisingly well - even the ads on my Xbox One dashboard are blocked.

[1] https://github.com/StevenBlack/hosts

Re: Facebook will show ads to non-Facebook users on other websites

#109

Post by brianobush »

the_watcher wrote: post #95
surreal wrote: post #82

Earlier quoted context omitted.

Google has internet searches. As well as often locations and journeys (Maps; Android). What a user watches (YouTube). Their emails (Gmail). What they do online (Analytics). Facebook knows personal details, mood, etc for people who explicitly choose to share these things with their friends, or participate on Facebook in other ways. This may be an oversimplification, but I suspect Google is able to learn much more abou…

Google knows more about what users intend to do based on what they search for. Facebook knows more about individual likes, activities, interests, etc. Facebook likely won't ever compete with Google's AdWords business (barring the real possibility of a new product somewhere in the future). But in display advertising, building a user profile is more valuable, as it is a much less intent based ad. It's a fact that Faceb…

I don't know, I post primarily girls hockey stuff, but myself am interested in so much more. This probably varies per user, but my behavior on google properties probably is much more telling.

Re: Facebook will show ads to non-Facebook users on other websites

#110

Post by guelo »

JTon wrote: post #107
ljk wrote: post #100

Earlier quoted context omitted.

Also use extensions like NoScript/Privacy Badger to block the background scripts

I enjoy using NoScript but I found I could not recommend it to non-techie friends, as it requires a lot of manual input to not break webpages. Is Privacy Badger more user friendly?

NoScript really needs a black-list mode powered by a community-curated filter similar to adblock filters.
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