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Facebook will show ads to non-Facebook users on other websites

wsj.com

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Re: Facebook will show ads to non-Facebook users on other websites

#81

Post by vthallam »

stvswn wrote: post #77
vthallam wrote: post #67

This is really a big thing since it directly affects the Google cash cow(Adwords/Doubleclick). Facebook has all the data in the world about a user(location, personal details, current mood) which google lacks and so they can target users on the rest of the internet in a better way.

It's competition for the Google Display Network, for which there was already intense competition from many players

There is a lot of competition. But ultimately, the display ad network success relies on guessing the user's best interests which require a lot of data. And currently, Google & FB are the only ones who have it.

Re: Facebook will show ads to non-Facebook users on other websites

#82

Post by surreal »

vthallam wrote: post #67

This is really a big thing since it directly affects the Google cash cow(Adwords/Doubleclick). Facebook has all the data in the world about a user(location, personal details, current mood) which google lacks and so they can target users on the rest of the internet in a better way.

Google has internet searches. As well as often locations and journeys (Maps; Android). What a user watches (YouTube). Their emails (Gmail). What they do online (Analytics).

Facebook knows personal details, mood, etc for people who explicitly choose to share these things with their friends, or participate on Facebook in other ways. This may be an oversimplification, but I suspect Google is able to learn much more about a user passively than Facebook is.

Of course it'll differ for different people, but on balance I'd say Google knows _a lot more_ about me than Facebook does.

(...And they probably both know more about me than I do.)

So yes, this news may affect Google, but I disagree that Facebook has an advantage over Google when it comes to knowledge of users.

Re: Facebook will show ads to non-Facebook users on other websites

#83

Post by partiallypro »

vthallam wrote: post #67

This is really a big thing since it directly affects the Google cash cow(Adwords/Doubleclick). Facebook has all the data in the world about a user(location, personal details, current mood) which google lacks and so they can target users on the rest of the internet in a better way.

It could hurt Google, but Google's biggest draw is their search PPC, which would not be effected outright. Google DoubleClick and extended networks will likely be effected (Adsense.) It could effect their PPC or CPM prices.

I welcome all competition, I frankly have found Google's dominance in this space to be frightening. I never understood how both Microsoft and Yahoo failed so miserably in this space. It's still possible that Facebook could fail here too, but they have more data and a huge advertising base that they can draw from. Something Microsoft and Yahoo didn't have...though they did have big advertisers, it was hard to get the SMBs, etc.

Re: Facebook will show ads to non-Facebook users on other websites

#84

Post by [deleted] »

stvswn wrote: post #77
vthallam wrote: post #67

This is really a big thing since it directly affects the Google cash cow(Adwords/Doubleclick). Facebook has all the data in the world about a user(location, personal details, current mood) which google lacks and so they can target users on the rest of the internet in a better way.

It's competition for the Google Display Network, for which there was already intense competition from many players

[deleted]

Re: Facebook will show ads to non-Facebook users on other websites

#85

Post by vthallam »

EGreg wrote: post #74
vthallam wrote: post #67

This is really a big thing since it directly affects the Google cash cow(Adwords/Doubleclick). Facebook has all the data in the world about a user(location, personal details, current mood) which google lacks and so they can target users on the rest of the internet in a better way.

Google has all their internet searches

They do! But as i see it, with personal details, interests, location data,mood and apps connected(FB connect), FB has a most comprehensive view of a user.

Re: Facebook will show ads to non-Facebook users on other websites

#86

Post by iamgopal »

Ads, Facebook and many a times google display network irritates me not because they demands my attention, but they do it by tracking my behavior, and hence usually shows me what I already know, used a million times, and can write review of ten pages. They take away discover-ability of internet from me, and I hate it.

Re: Facebook will show ads to non-Facebook users on other websites

#87

Post by belorn »

unlinker wrote: post #63
andy_ppp wrote: post #43

I'm seeing this now: "To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy." Am I signing a contract with Facebook by clicking on their website. Is that legal?

That's the cookies warning that must be shown according to the law to all European users on all websites that use cookies.

I have heard talks from one of the politician that wrote the directive , and they did not view "continue browsing" as a valid method. They are however only the writers of the directive, and they used the concept of "consent" as it was stated in a different directive. The interpretation of that directive was radically changed by most of the larger corporations as a direct reaction of the cookie law, and none has yet to challenge it.

Tha politician was not very happy about the company lawyers change in complying with the "explicit informed consent" requirement, as that is the strongest from of consent that EU directives uses, and it basically is a ticking time bomb until someone abuses this new interpretation. "continued browsing of this website mean that you give a explicit informed consent that you agree to buy our service" is a major concern that I got, but maybe we will need such thing before it get thrown to the courts.

Re: Facebook will show ads to non-Facebook users on other websites

#88

Post by hamana »

vthallam wrote: post #67

This is really a big thing since it directly affects the Google cash cow(Adwords/Doubleclick). Facebook has all the data in the world about a user(location, personal details, current mood) which google lacks and so they can target users on the rest of the internet in a better way.

It doesn't affect Adwords for search results. That is the real cash cow that is growing each year by double digit percentages.

Doubleclick and Adsense on the other hand are starting to slow down and make up less share of Google's overall revenue [1]. In 2004 it was 50% of their revenue, now it's 20% and it's probably going to shrink even further as AdWords revenue and other revenues(cloud, apis) increase.

  > [1] http://www.statista.com/statistics/266471/distribution-of-googles-revenues-by-source/

Re: Facebook will show ads to non-Facebook users on other websites

#89

Post by daxfohl »

kasey_junk wrote: post #51
deprave wrote: post #28

Earlier quoted context omitted.

Of course this comment was downvoted. I really want to know what's the opposing view to this statement. Who's going to step forward and say why they think this is wrong? At the very least, make an argument like "the AI needed to trick a teenager into spending half their awake time on Facebook can also be used to solve actual problems."

- spam free, virtually limitless storage free email - free video delivery channel, that has created its own industry - communication tool that has changed news delivery & how people organize protests - free chat communication (with e2e encryption) for nearly everyone in the world (including some of the poorest) - on demand data center infrastructure at ridiculously low cost - instantly freely searchable data set of m…

Pfft give me back a 20th century existence, pre-internet, pre-computer, 19th century, Middle Age, Roman, Greek, Egyptian, Mesopotamian, Stone Age, neanderthal, monkey, worm, bacteria, whatever. A bunch of junk we're pouring money into and wasting talent on now.

Re: Facebook will show ads to non-Facebook users on other websites

#90

Post by schwabacher »

surreal wrote: post #82
vthallam wrote: post #67

This is really a big thing since it directly affects the Google cash cow(Adwords/Doubleclick). Facebook has all the data in the world about a user(location, personal details, current mood) which google lacks and so they can target users on the rest of the internet in a better way.

Google has internet searches. As well as often locations and journeys (Maps; Android). What a user watches (YouTube). Their emails (Gmail). What they do online (Analytics). Facebook knows personal details, mood, etc for people who explicitly choose to share these things with their friends, or participate on Facebook in other ways. This may be an oversimplification, but I suspect Google is able to learn much more abou…

I think Facebook is probably better able to track what you do online through like buttons and other Facebook integrations than Google is through analytics.
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