Wow. I remember watching these stats, waiting for Firefox to edge past IE in the 2000s. Chrome really took the ball and ran with it. They had the advantage of seeing things that FF did that really worked (tabs, extensions, find-as-you-type) and the intelligence to iterate on that (multi-process support, a world-class debugger) and a really solid foundation in WebKit (née KHTML). In a way Chrome was in the right place…
Compelling things about Firefox that are wasted:
1) It's operated by a non-profit which lacks an ulterior motive.
2) It isn't inherently privacy-destroying.
3) The vast number of extensions.
Instead of depending on these things, they sneakily put in opt-out features that do destroy privacy and generate revenue, hide the ways to opt-out, and act shocked when you question their motives. They constantly break extensions. They unintentionally highlight that they share the thing that bothers people the most about applications in general: they arbitrarily change UI, something about your workflow is as likely as not to break on every update, and you will spend hours trying to get it to work the way it used to work.
There's no reason for them to do this other than some Silicon Valley mindset - it's in the culture, not in the mission. It's as if the Salvation Army kept moving the front door. Worse, it's as if the Salvation Army kept moving the front door because they saw Wal-Mart moving the front door.
Firefox should be saying: "We're the safe as milk, simple, straightforward browser that prioritizes privacy and public service, and is infinitely flexible in order to prioritize our user's individual needs." Instead, they're like: "We're an off-brand Chrome. We'll make a phone and an OS, too, just a little crappier. You have no idea where our money is coming from, but our drive to expand beyond what we once did well should make you suspicious. Also, we're removing that button on the next update."