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Google's Parisian Love Superbowl Ad

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Re: Google's Parisian Love Superbowl Ad

#31

Post by crad »

heyitsnick wrote: post #26
Alex3917 wrote: post #19

Earlier quoted context omitted.

"Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and consumer perception of the product are more important than the product itself." Interestingly enough, the reason those companies buy all those ads is that enough Americans go to the store to buy more beer/chips during halftime that the ads actually pay for themselves before the end of the game. IIRC th…

"IIRC the checkout scanners enable the execs at these companies to watch their sales in real time.", can you provide any further information or links on this? Shocking if true, and my quick google searching was fruitless.

At one time, I was the CIO for a nation-wide retail chain. All of our systems were real-time and we had the ability to see sales as they happened.

A lot of companies use local servers in store locations that dial home and upload data nightly. In the brick retail environment, that's pretty close to real-time.

Re: Google's Parisian Love Superbowl Ad

#32

Post by tsally »

Just noticed that the version posted on Hulu has a flight from Delta Airlines come up in search. The one posted here has a flight from American Airlines. Seems that Google put some effort into remaining airline neutral.

Re: Google's Parisian Love Superbowl Ad

#33

Post by autarch »

jonny_noog wrote: post #29
patrickgzill wrote: post #7

Do you as an English-only speaker, really want to marry and have kids with a French-only speaking woman when you don't even know how to say "you are cute" in French? So the premise seems a little dumb.

When I first met the German woman who is now my wife, she could barely speak a coherent English sentence, but we managed. Two weeks later we were a couple, a year later we were married. That was 7 years ago this month. I still don't know how to say "You are cute" in German.

Sheesh, try google!

(http://www.google.com/search?q=translate+you+are+cute+into+g...)

Re: Google's Parisian Love Superbowl Ad

#34

Post by endtime »

llimllib wrote: post #23
Alex3917 wrote: post #19

Earlier quoted context omitted.

"Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and consumer perception of the product are more important than the product itself." Interestingly enough, the reason those companies buy all those ads is that enough Americans go to the store to buy more beer/chips during halftime that the ads actually pay for themselves before the end of the game. IIRC th…

And how would they be able to distinguish between a sale due to an ad and one that's not? Or are you merely saying that "these companies" (like CareerBuilder? or do you just mean Coke, Bud Light, and Doritos?) have so much revenue that merely Super Bowl Sunday pays for the ads?

Well, they have sales data from before the ad ran, and then they get sales data from after the ad ran. It's not a perfectly controlled experiment, but if the ad has an impact (or doesn't) they'll be able to tell.

Re: Google's Parisian Love Superbowl Ad

#35

Post by jey »

tsally wrote: post #32

Just noticed that the version posted on Hulu has a flight from Delta Airlines come up in search. The one posted here has a flight from American Airlines. Seems that Google put some effort into remaining airline neutral.

The YouTube one is older... so maybe Delta partnered with Google for a product placement? The Super Bowl version is a bigger deal than the YouTube one after all.

Re: Google's Parisian Love Superbowl Ad

#36

Post by nostrademons »

llimllib wrote: post #23
Alex3917 wrote: post #19

Earlier quoted context omitted.

"Notice how most of the rest of the commercials on are for things like snack food, beer and cars where the image and consumer perception of the product are more important than the product itself." Interestingly enough, the reason those companies buy all those ads is that enough Americans go to the store to buy more beer/chips during halftime that the ads actually pay for themselves before the end of the game. IIRC th…

And how would they be able to distinguish between a sale due to an ad and one that's not? Or are you merely saying that "these companies" (like CareerBuilder? or do you just mean Coke, Bud Light, and Doritos?) have so much revenue that merely Super Bowl Sunday pays for the ads?

You look for the change in sale rates before the ad and after it. If there's a big discontinuity right when the ad ran, it's not a fair assumption that it was because of the ad.

Re: Google's Parisian Love Superbowl Ad

#37

Post by nostrademons »

autarch wrote: post #33
jonny_noog wrote: post #29

Earlier quoted context omitted.

When I first met the German woman who is now my wife, she could barely speak a coherent English sentence, but we managed. Two weeks later we were a couple, a year later we were married. That was 7 years ago this month. I still don't know how to say "You are cute" in German.

Sheesh, try google! ( http://www.google.com/search?q=translate+you+are+cute+into+g... )

There's also Translated Search:

http://www.google.com/search?hl=en&tbo=1&tbs=clir:1&...

Re: Google's Parisian Love Superbowl Ad

#38

Post by ubernostrum »

tsally wrote: post #32

Just noticed that the version posted on Hulu has a flight from Delta Airlines come up in search. The one posted here has a flight from American Airlines. Seems that Google put some effort into remaining airline neutral.

The one I saw broadcast during the game was a Delta flight, not AA.

Re: Google's Parisian Love Superbowl Ad

#39

Post by jonny_noog »

nostrademons wrote: post #37
autarch wrote: post #33

Earlier quoted context omitted.

Sheesh, try google! ( http://www.google.com/search?q=translate+you+are+cute+into+g... )

There's also Translated Search: http://www.google.com/search?hl=en&tbo=1&tbs=clir:1&...

Thanks guys, I'm aware of my options. :P

I wonder if there's been a noticeable spike in search terms related to that ad, e.g. people searching for how to say "you are cute" in French.

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