Earlier quoted context omitted.
The starbucks full of students typing out reports on iPads with bluetooth keyboards begs to differ. I mean, obviousy, you can't do all work on an iPad, but for a certain class of "work" it works fine.
Of course. And don't get me wrong, the iPad is far from worthless and Apple is far from Trivial in the space. The point is that Apple is no longer the leader/innovator in the space. Perhaps I am wrong, but I think that a lot of iOS devices get sold on intangibles rather than concrete benefits or capabilities. Apple has created tremendous value in these intangibles by being so awesome/innovative/ahead for the last 8 y…
But Apple never created new product categories successfully in the past. People bought Macs in lieu of PC's; iPods in lieu of Discmans/minidisc/other MP3 players; iPhones in lieu of flip phones, candy bars, or blackberries.
They tried to create a new product category with the iPad and get people who don't own a computer to buy one (or buy one in addition to their normal computer purchases). It's been mildly successful so far, but sales have been falling. Apple should probably stick with replacing existing product categories with a well-designed, premium alternative.