I want to preface this by stating that I am sure your comment wasn't directly directed at me even to it was a reply to mine but I wanted to share:
I drive a unibody suv with full time four wheel drive. It drives like a truck and has many of the same benefits and many of the drawbacks. It's a lexus gx470 if that helps. I have given trucks careful consideration and often observe how people use them when they are driven around loaded and unloaded in the city and on the highway. My brother owns a huge ram truck which I have driven. I am also a homeowner who has made more trips to the hardware store than I would like, including buying/replacing appliances, water heater, flooring, hauling heavy lumber to build a 100 foot fence using large ten foot 6x6 posts, installing sod, and so on. I have moved across country and back and up and down the state. So maybe there are people who complain without trying to understand, but I was not complaining, nor do I lack understanding.
But I think truck culture and ego is a very real thing and when someone jacks up their truck so they now need a step to get in and out, it ruins it. There are other modifications that also ruin its utility and that is some of what I had in mind when I made my comment about ego. Also, one can see in another comment here I compare and contrast truck ownership with van ownership.
Man, this comment got rather lengthy and if anyone actually read up to this point, appreciate it. Not hostile in any way, I just find the discussion around transportation very interesting as I grew up as a car enthusiast and I find myself always looking at optimization problems and trying to come up with improvements.