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Ferrari Luce

ferrari.com

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Re: Ferrari Luce

#931

Post by Summershard »

tokai wrote: post #734
epsteingpt wrote: post #538

The commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to…

Porsche Cayenne has hurt Porches brand immensely.

What? It saved the brand. It's their best selling model ever.

Re: Ferrari Luce

#932

Post by ccozan »

rsync wrote: post #236

We don't want your electric car . We want your car, but electric . All people want is an electric Audi allroad. Instead, we get an e-tron. All people want is an electric V90 wagon. Instead we get a polestar. All people want is an electric Jeep Wrangler. Instead we get "Recon EV". The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE mode…

Hey, the e-trons from Audi are really well manufactured. I drive one daily and is a very pleasant drive, quiet and precise. And the software* is really well made - this took me by surprise.

*Can someone explain in 2026 why we are still shoveling Alexa shit everywhere? I cannot uninstall it from the car apps :(. Is Alexa still there during the GPTs era?

Re: Ferrari Luce

#933

Post by ubittibu »

I think the Ferrari Luce is a car the middle class doesn't understand, nor do the wealthy who buy a Ferrari to show off on the weekend. This car's target audience is the ultra-rich who don't need to prove anything; it’s the electric sports version of a Rolls-Royce, an everyday car for those who can afford it. The price, the non-aggressive styling and the five doors speak for themselves. Ferrari is entering that market, first with the Purosangue, and now even more so with the Luce

Re: Ferrari Luce

#934

Post by Russ_T »

Ferrari have made a cool looking Renault with a Ferrari badge. I really like Renault, they are quite brave, but I don't want something that looks like a Renault if I was paying Ferrari money.

Re: Ferrari Luce

#935

Post by BrokenCogs »

turtlesdown11 wrote: post #803
BrokenCogs wrote: post #710

Earlier quoted context omitted.

the world is shifting to EVs and Ferrari doesn't want to get left behind. It's making a bold statement with this model

which has nothing to do with your (wild) statements about how Ferrari is stagnant and desperate to boost sales...

When was the last time the world talked about Ferrari like this? They've been stagnant for that long

Re: Ferrari Luce

#936

Post by fooker »

julianeon wrote: post #761
mft_ wrote: post #622

What is gobsmacking is the price. I know it’s Ferrari , but one of the interesting things about EVs is that there’s minimal technological differentiation marketed to customers after a certain point. As in: a buyer wouldn’t know or care about a Ferrari battery pack vs. a Tesla or BYD battery pack. Whether you’ve got 300 or 1000 horsepower, the brand of the motor la delivering it is mostly irrelevant. The suspension ma…

I think they will eventually get to the point of technological differentiation but they've got to start somewhere: they must first have an electric car on the market before they can start experimenting with it to improve the performance 1.5x, 2x, 10x. At some point, EVs are going to pull ahead of ICE cars not just incrementally, but categorically. Instead of 0-60 in 3 seconds, it'll be 0-60 in under a second: the lim…

> Instead of 0-60 in 3 seconds, ...

The theoretical limit is 1.7s, which is already basically achieved by multiple gas and electric cars.

Re: Ferrari Luce

#937

Post by bdelmas »

PedroBatista wrote: post #73

Someone inside Ferrari had the terrible idea of greenlighting this and even more terrible lack of courage to not cancel this mistake because it was the baby turd of Jony Ive and Marc Newson. Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( f…

For sure this have been greenlighted all the way up to CEO so…

Re: Ferrari Luce

#938

Post by NetMageSCW »

rubyn00bie wrote: post #841
LanceH wrote: post #740

Earlier quoted context omitted.

Worst case Ferrari will make people buy these so they can buy something else.

They’ll likely have to buy several of these, in different colors, and agree to sell them back to Ferrari at a massive loss… only for Ferrari to repeat the process over and over. The shenanigans manufacturers like Ferrari and Porsche are allowed to get away with is so frustrating. But when people treat cars like collectibles and never even intend to drive them, I suppose there’s little reason not to.

Porsche cars are designed to be driven and they are.

Re: Ferrari Luce

#939

Post by NetMageSCW »

turtlesdown11 wrote: post #887
NetMageSCW wrote: post #864

Earlier quoted context omitted.

Tesla has sold more Cybertrucks annually than Ferrari has sold all their cars added together.

Ferrari's sold through 2024 ~300,000 Cybertrucks sold (including to themselves) - ~70,000 So no, Tesla has not sold more cybertrashbins than Ferrari has total vehicle sales https://en.wikipedia.org/wiki/Ferrari#Sales_history https://en.wikipedia.org/wiki/Tesla_Cybertruck#Sales

That was all Ferrari models in one year so comparable to Cybertruck annual sales.

Re: Ferrari Luce

#940

Post by NetMageSCW »

mperham wrote: post #718
rullopat wrote: post #440

I don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.

My understanding is that he only did the interior, which I have no issue with. The exterior is garbage.

Your understanding is wrong. LoveFrom designed the exterior.
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