Earlier quoted context omitted.
I think the meaning was that most Americans resent that they are basically forced into a contract in order to get the plan and device they want. I would rather bring my own device, but the only carrier available to me (until recently) was Verizon, and they won't let me do that. So I (at one time) signed a contract, but I would have been happier to simply pay for the device of my choice and paid for service month-to-m…
Why can't you buy your own devices? I live in the UK and have always bought my own devices, it often works out at about half the price over the term of the contract.
Verizon (and most of US) uses a competing "standard" called CDMA, where your identity is coupled to your phone. Which means you have to involve your phone company in order to switch phone.