Ferrari Luce

Post by tim333 » Tue, May 26, 2026, 7:08 PM UTC

xorcist wrote: post #832

ahmedfromtunis wrote: post #480

Earlier quoted context omitted.

I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…

This happens all the time. Ferrari taking inspiration from BYD is certainly brave, but it there is a fine line between bravery and good old stupidity. As the saying goes: It's good to keep an open mind, just not so open your brains fall out.

Post by NetMageSCW » Tue, May 26, 2026, 7:12 PM UTC

donohoe wrote: post #575

Mikho wrote: post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

They’ll probably sell more units of this than Tesla ever will with the Cybertruck

Post by OptionOfT » Tue, May 26, 2026, 7:13 PM UTC

2III7 wrote: post #404

qsi wrote: post #251

The Tesla Model S Plaid has similar horsepower (1020 vs 1035), more torque (1050 lb ft vs 730), faster 0-60 (2.1 vs 2.4s), higher top speed (200 vs 193 mph), more range (358 vs 280 mi). For roughly 17% of the price. And it looks the same. What an abomination! (You can probably find similar Chinese EVs that also outperform similarly.)

The Model S is also a plasticky shitbox from the inside. This Ferrari will be colossally better in terms of build quality, ergonomics and handling compared to the S.

Post by badc0ffee » Tue, May 26, 2026, 7:23 PM UTC

PaulHoule wrote: post #681

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I felt the web site was "lights on nobody home", I think the interesting fact about this vehicle is that it is electric and even though you can pick different colors and a heated steering wheel as an option there isn't a single word about power train. Just being a legendary brand like Ferrari doesn't mean that 100% of us understand 100% about 100% of your products.

Post by w4der » Tue, May 26, 2026, 7:27 PM UTC

dotancohen wrote: post #733

aenis wrote: post #674

Earlier quoted context omitted.

Its a divorce car. You get to keep your real ferrari(s), and buy her one of those. Good for school/grocery runs, has the right badge, probably will drive like a normal car. There exists a demography for those kinds of cars. Lots of people dont care one bit about the style, its all about the brand. (I doubt anyone would consider Bentley SuVs as good looking, for instance - yet they seel well).

That was the deal with the Aston Martin Cygnus as well. It wasn't meant for enthusiasts. It was generally sold to wives who bought them alone - much to the fury of husbands later that day. Some Aston Martin salesman once mentioned this in an interview, mentioning that otherwise there was no way to move that vehicle.