Twitter has officially changed its logo to ‘X’ • Hacker News Board

Re: Twitter has officially changed its logo to ‘X’

#831

Post by merdaverse » Mon, Jul 24, 2023, 6:17 PM UTC

philk10 wrote: post #163

The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."

The site favicon hasn't been updated either. I imagine that last employee working at Twitter who hasn't been fired has had a difficult weekend updating the logo.

Re: Twitter has officially changed its logo to ‘X’

#832

Post by KingMob » Mon, Jul 24, 2023, 6:18 PM UTC

eatsyourtacos wrote: post #772

giraffe_lady wrote: post #698

Earlier quoted context omitted.

Did twitter bring the polarization or simply act as a venue for it? Either way, despite how polarized it may have been, it was valuable for many groups and a large number of genuinely grassroots social & artistic movements originated there or effectively used it. Destroying those doesn't seem like a clear cut positive for humanity, as you're framing it.

I would argue it did in a way- mostly because of the character limit and lack of a comment tree. You can't have an actual discussion with such a small character limit. However it's easy to spout off nonsense bullshit in a small character limit. And then no one can really argue with you because it takes more words to actually back things up. Thus it's really easy to spread bullshit and the people who are more suscepti…

As someone who argues routinely with long-winded racists on Reddit, it's no haven. Nor are the crackpots spewing 1/6 rants and COVID conspiracies on Facebook.

I think social media itself is the problem, not the post length.

Re: Twitter has officially changed its logo to ‘X’

#833

Post by Tokkemon » Mon, Jul 24, 2023, 6:20 PM UTC

Melatonic wrote: post #782

This is such bad web design its amazing Go to the Twitter.com on mobile in a private browsing window or basically be not logged in. The standard popup will come up asking you to logon. In the top left is a small X you can click to close this popup and continue to twitter without loggin in. In the center top left is the new X logo which is just slightly larger. I immediately clicked on the larger X and of course nothi…

They only have, like, four people employed right now.

Re: Twitter has officially changed its logo to ‘X’

#834

Post by zote » Mon, Jul 24, 2023, 6:22 PM UTC

hef19898 wrote: post #556

ethbr0 wrote: post #468

Earlier quoted context omitted.

> so Elon can use a domain he's sat on since '99 seems exceedingly foolish. As far as I can tell, it's the domain of the company he co-founded (X.com), that merged with the company that became PayPal (Confinity), that led to him briefly being CEO before Thiel took over and pivoted to focus on the PayPal service. 2000 - 2017, X.com was property of PayPal. Musk then buys it back in 2017... and then here we are. Ref: ht…

Everything Musk does looks a lot like some of my high-level, successful, Mary-Sue-like RPG characters I had. Including desogn rooted in what influenced my childhood, in Musks SpaceX case it seems to be th 50s SciFi. Well, I never had the money to try that in real life, and anyway I outgrew it before I got my drivers liscense. Looking at it from that perspective, it is borderline pathetic and just sad.

> in Musks SpaceX case it seems to be th 50s SciFi. It literally is give a listen to the podcast "The Evening Rocket" it's where I heard of that connection.

Re: Twitter has officially changed its logo to ‘X’

#835

Post by red-iron-pine » Mon, Jul 24, 2023, 6:23 PM UTC

jkestner wrote: post #710

hosh wrote: post #685

Earlier quoted context omitted.

Elon Musk founded X.com before it bought one of its competitors and changed its name to PayPal. He bought the domain name back from PayPal in 2017 and had been sitting on it for a while. https://en.wikipedia.org/wiki/X.com It looks like this isn't a rebranding so much as making an "everything app". > On October 4, 2022, Elon Musk described his acquisition of Twitter as "an accelerant to creating X, the everything app…

"If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow" sounds impulsive to me. A rebranding would make more sense at the point where you actually roll out those everything features. Him being a marketing engineer, I guess he just had to stay in the conversation this week.

the people he's marketing to will eat that shit up.

those who are already looking at him skeptically will not care and were already on the way out / not using the app.

dumb, but riding the hype train is really his only play IMO.

Re: Twitter has officially changed its logo to ‘X’

#836

Post by pelorat » Mon, Jul 24, 2023, 6:23 PM UTC

russdill wrote: post #756

heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

And a reminder that the new CEO is only the CEO in name only. Musk is quite clearly the one running the company.

Her role seems to be glorified social media manager.

Re: Twitter has officially changed its logo to ‘X’

#837

Post by TheRealDunkirk » Mon, Jul 24, 2023, 6:24 PM UTC

nologic01 wrote: post #652

The world of "tech" seems to be spiralling into a realm of absurd metaverses, the dark obsessions of a tiny gang of annointed leaders, a house of cards, lies built upon lies, increasingly desperate hypes. The whole thing detached from the deteriorating human reality, a pervasive lack of empathy for our condition. Not clear how we could / should respond to this grand fiasco. Somehow tech needs to be reinvented. Much m…

> The whole thing detached from the deteriorating human reality, a pervasive lack of empathy for our condition.

This is a result, not a cause. This is learned helplessness in the face of not being able to vote for change, and having no say in the policies of our country. The US government has become 100% beholden to the deep state and the oligarchy. We squabble over left/right social issues while both parties are in almost total lockstep with spending and foreign policy.

I mean, I'd love to be proven wrong in next year's election, with some definite outsiders trying to muscle into the circle. And, even if one of them does get elected, we've already seen how one supposed outsider fared against this machine already. If both Vivek and RFK run as independents, it would at least be a BONKERS election cycle.

Re: Twitter has officially changed its logo to ‘X’

#838

Post by baby » Mon, Jul 24, 2023, 6:24 PM UTC

musha68k wrote: post #602

I don’t remember who stated this but basically there is this thought that Musk was in fact mad about how on Twitter the “common man” could indeed vocally and effectively share their disagreement with his decisions. It also might have been an impulsive decision to become relevant in “new tech” at the same time (why would he care so much about this, boredom?). Ultimately he probably just wanted to get out of that impul…

This just happened a few weeks after Geohot said that Facebook was the only alive startup company out there because they managed to change their name to Meta. (He said something like that on the lex friedman podcast.)

Re: Twitter has officially changed its logo to ‘X’

#839

Post by Apocryphon » Mon, Jul 24, 2023, 6:24 PM UTC

wsintra2022 wrote: post #818

93po wrote: post #807

It's wild how much emotion and turmoil freaking twitter changing their freaking logo causes for people. An article about the DEA trying to end end-to-end encryption has one quarter the comments.

fascinating isn't it. Everyday I have thoughts like this. Why does X get people so riled up, when the real shit (planet heating, finite resources, plastics pollution, corrupt/broken western democratic systems, who owns your poop, etc etc)

You know what I noticed? Nobody panics when things go "according to plan." Even if the plan is horrifying. If tomorrow I tell the press that, like, a gangbanger will get shot or a truckload of soldiers will be blowing up nobody panics. Because it's all part of the plan. But when I say that one little old mayor will die, well, then, everyone loses their minds. Introduce a little anarchy, upset the established order, and everything becomes chaos.

https://www.youtube.com/watch?v=ylwMWpbv5Fk

Re: Twitter has officially changed its logo to ‘X’

#840

Post by exodust » Mon, Jul 24, 2023, 6:25 PM UTC

heyjamesknight wrote: post #441

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

> exceedingly foolish.

Perhaps it's not foolish. People have been leaving Twitter in a huff, slamming the door on their way out. "Twitter" was ruined according to numerous articles and memes. Rebranding might be going with the flow rather than fighting against the grain of "old Twitter".