Former Apple Store employee here! You would be surprised by how people become blind from all the smokes and mirrors of the Apple branding and advertisement. I remember one day, there was a 40-something years old man, that came in with an iPhone X and switched it for an XS, adding 500 euros. Only to return 1 week later to switch the XS for an XR with better storage, adding 250 euros. Only to return 2 weeks later, to s…
The social pressure for having "an old phone" most have been incredibly high.
Something like that happen to me on university, I had a 5 years old phone with no Whatsapp/Blackberry chat. It made me feel so left behind and even sad sometimes.