I would say that people, and their reasons for objecting to surveillance or having privacy concerns far are more complicated and varied than you are imagining. Some of the people who have expressed concerns may be:
Citizens concerned about government officials overstepping constitutional bounds and lying about it, but not particularly concerned about the practical consequences of the surveillance.
Activists for whom NSA surveillance confirms that government is not on the side of the people, but whose sense of history leads them to the conclusion that if massive FBI files, Jim Crow laws, and lynching did not stop the Civil Rights movement, metadata is unlikely to prevent the arc of history bending towards justice.
“Airbus nationalists” in Europe who are, in their heart, more concerned about the fact the EU seems to be incapable of developing a Facebook, Google, Twitter, ect. They may ape the language of their fellow citizens whose privacy concerns are based on Nazi/Stasi/etc. historical experience, but actually view cloud computing as industrial policy struggle. Video game manufacture is likely not their strategic priority.
People with specific consequentialist privacy concerns. For example, someone who hates Facebook because it has caused something embarrassing to be shared without their truly informed consent. They may be indifferent to the notion that embarrassing information is hidden on a government database, and they may actually welcome and value that Google algorithms leverage their g-mail and search history to serve up more relevant ads.
People who once cared, but are so sick of monomaniacs hijacking every HN discussion that they are looking forward to buying an Xbox One simply as a sign of contempt. They likely also once were vaguely sympathetic to Google Reader users, but now see the product discontinuation as just punishment of tiresome and entitled whiners.
You may feel that all of these types of people are wrongheaded, but change often happens because large groups of loosely affiliated people band together, and rarely because zealots double down and fail to see why anyone might consider a different point of view.