I cancelled Prime last year after getting fed up with Amazon in several ways. Bringing ads to Prime Video was the straw that broke the camel’s back. I do still end up ordering from time to time, and the checkout process for non-Prime members is horrific. Multiple Prime sign-up offers that I always need to carefully read so I don’t click the wrong thing, illogical default shipping options, with more tricks to try and…
Now it's as slow as "free" delivery, by a random contractor who does God knows what to the package, and prices aren't even better than Walmart or Target on many things.
The "avoid subscribing to prime" shuffle you have to do to even order anything anymore drives me away too, I only use Amazon if it's more than 5% cheaper.