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Ferrari Luce

ferrari.com

741–750 of 959 posts

Re: Ferrari Luce

#741
post #588
post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

Cayenne wasn't $647k USD. I think this will flop. Even amazing halo car EVs have poor resale value, and this one isn't it. It will not keep value like an analog Ferrari, but may be better than Rimac because it's a Ferrari and if they limit supply. I'm all for EVs by the way, I drive a Model 3 Performance and I love it. Just not feeling this design at all.

> Just not feeling this design at all.

This design looks like a friggin' Kia design, sadly. It's not a bad thing if it were a Kia, but I would expect much more from Ferrari.

Re: Ferrari Luce

#742
Jony Ive designed the imac. He also designed the stupid bullshit round hockey puck mouse that came with the imac. He also designed the stupid bullshit smooth "magic mouse" that you have to flip over to charge.

This is more like his mouse designs than his imac design.

Re: Ferrari Luce

#743
post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

> There are enough people who would pay any money to have an electric Ferrari. Are there? That's a pretty bold claim. I'm sure they think the same at Ferrari, but plenty of successful companies create products that flop miserably based on the wrong assumptions. I would personally think that the public interested in high-performance combustion-engine luxury cars is not interested in generic-looking electric cars even…

> That's a pretty bold claim.

Behind every stupid design there are apologists, who claim that the critics don't get it.

Re: Ferrari Luce

#744
post #251

The Tesla Model S Plaid has similar horsepower (1020 vs 1035), more torque (1050 lb ft vs 730), faster 0-60 (2.1 vs 2.4s), higher top speed (200 vs 193 mph), more range (358 vs 280 mi). For roughly 17% of the price. And it looks the same. What an abomination! (You can probably find similar Chinese EVs that also outperform similarly.)

And the Model S is no longer in production due to poor sales. How many of these $650k family sedans could Ferrari possibly move?

Ferrari is intentionally low volume on everything. So the question is more about just how many they want and planned to move than absolute numbers.

Ferrari also presells the vast majority of its "special" cars. Which this one is. The run is probably already entirely sold out.

Re: Ferrari Luce

#745

Holy smokes this looks bad, nothing like Ferrari. The car was designed by Jony Ive, but from what I can see, he has zero experience designing cars. The asking price is $640k, which is absolutely hilarious. They should've published a render on April Fool's day instead.

> nothing like Ferrari

IDK, if you look at the other modern Ferraris it fits in with their design, other than the weird front.

Re: Ferrari Luce

#747

Earlier quoted context omitted.

Several Kia models produced around 2005 incorporated the questionable design of having the engine control electronics located below the oil sump - as I've seen first-hand what that does to the vehicle's maintenance costs, I'm inclined to agree with you!

I know a number of people with this view on Kia and Hyundai. "They were garbage back in 199X or 200X so they're still garbage now." Except that was twenty or thirty years ago and from what I've heard they made advances in design and quality since then.

https://duckduckgo.com/?q=hyundai+iccu

Re: Ferrari Luce

#748
post #525

Earlier quoted context omitted.

The exterior is just a magic mouse! At least those switches in the dashboard are real switches, not touchscreen buttons.

> The exterior is just a magic mouse! I hope they didn't put the charging socket on the bottom. https://www.youtube.com/shorts/jwU1ZvVFMXw

Like this? https://www.reddit.com/r/memes/comments/1taf5uw/apple_car_ch...

Re: Ferrari Luce

#749

Earlier quoted context omitted.

The price is the reason. Veblen explains that. Buying an ultra-premium EV Ferrari over a faster, cheaper is a evolutionary broadcast (Costly Signaling Theory), proving the buyer possesses such immense excess wealth that they have no practical need to optimize their dollar-to-spec ratio. Everybody drives Teslas, the highly exclusive Ferrari satisfies a deep human drive for elite group differentiation (Social Identity…

That only works when the product is desirable and has credible high status. The whole point of this fiasco is that this design doesn't work as a Veblen signal. It has none of the usual Veblen signifiers - overt use of premium materials and/or ironic fragility, sculpted elegance, conspicuous high-touch over-engineering and stat play, aggressive animal magnetism, high-effort minimalism, distinctive heritage design. Ins…

yeah, this is one of those "lol, lmao" moments.

It literally looks exactly like a cheap Chinese EV. (And, to add insult to injury, you can almost certainly get a cheap Chinese EV with comparable specs.)

Re: Ferrari Luce

#750

Earlier quoted context omitted.

I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…

honest question: is there any difference between this and the Pontiac Aztek? I guess time will answer that one... >> the Aztek was to signal a design renaissance for GM, and to "make a statement about breaking from GM's instinct for caution. One designer said that during the design process, the Aztek was made "aggressive for the sake of being aggressive." Peters, the Chief Designer said "we wanted to do a bold, in-yo…

The Pontiac Aztek was at least bold, and like the Nissan Cube, people didn't like the looks, but those who bought it really seemed to love it inordinately.

This thing isn't even bold, it's just ... a generic car?

If they had made it outrageous (think: teardrop which is most efficient aerodynamically or something) it'd make more sense.

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