Earlier quoted context omitted.
"have a reluctance to admit that Apple is significantly a fashion company. Not the beacon of technical excellence they set it up to be in their mind." This is a false dichotomy, the idea that Apple is either a fashion company or a Tech leader. Why can't they be both? Yes they make products that are fashionably designed but, IMO, they are clearly also a leader if not the leader in consumer technical excellence.
I think you're misreading what I'm saying. I'm not saying that Apple is just a fashion company. I'm saying that a lot of folks, especially the silicon valley alpha geek types, who are die hard Apple fans try to rationalize their preferences in a way that excludes the fashion aspect out of a sense of embarrassment or what-have-you.
I am sick to death of idiots like you who dismiss my choice as being "fashionable".