Burger King TV Ad Asks, Hoping Google Home Devices Answer

Post by recursive » Wed, Apr 12, 2017, 9:12 PM UTC

chc wrote: post #51

beojan wrote: post #22

Earlier quoted context omitted.

I'm not sure the sort of person who's OK with an always-listening device in their home would find this particularly invasive.

I am and I would. I don't care if a computer is passively listening for a prompt — the computer has no consciousness and it doesn't do anything I'd even notice. I do care if somebody is trying to make my device do something without my OK.

Post by LeoPanthera » Wed, Apr 12, 2017, 9:13 PM UTC

smhenderson wrote: post #47

mrbill wrote: post #12

Google has already disabled this from responding on the server side.

Source? Or are you just implying that they will quickly? I don't doubt you mind you, just genuinely curious what Google has to say about this. A quick search just turned up similar articles to the post with a statement that Google had nothing to do with ad and declined to comment.

Post by alphapapa » Wed, Apr 12, 2017, 9:15 PM UTC

lancefisher wrote: post #68

piratebroadcast wrote: post #24

Earlier quoted context omitted.

"I can't believe that those ad execs really believe that people want intrusions like that." They know that they don't. I am starting to believe that these companies do shitty things on purpose (Looking at that Pepsi ad with the Kardashian girl) knowing full well the amount of outrage and free publicity it will get.

Never attribute to malice what can be attributed to incompetence.

Post by jlarocco » Wed, Apr 12, 2017, 9:16 PM UTC

tokenizerrr wrote: post #64

cr0sh wrote: post #57

There's a way to prevent this, but I doubt any of the major players will do it: Allow the owners of the device choose their own "activation words". Leave the default "branded" activation sentence as-is, but allow the user to customize it as they see fit. This won't happen, of course, because of the whole "branding" thing (like the user is going to forget which service they are using?). This just hammers another nail…

Freely available speech to text is garbage compared to what the big players are doing. Additionally their activation words usually trigger a special microcontroller extensively trained to listen for such a phrase, and then the more expensive processing kicks in.

Post by tempestn » Wed, Apr 12, 2017, 9:19 PM UTC

swang wrote: post #70

FYI a Burger King marketing exec modified the entry on Wikipedia to be more "Ad-like", initially using the name, "Burger King Corporation" before that was banned for having a promotional name. Then the ad guy came back using his online screenname, and re-added the promotional introduction before it was reverted several times (along with an author from The Verge editing it, probably the edit that changed the wording t…