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Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

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71–80 of 311 posts

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#71
This is a little curmudgeonly, but this is how I feel...

If your developers are not capable of making your website mobible friendly in 2015, any app they develop is likely worse. This is especially true when your app demands access to everything on my phone even though it doesn't need any of it to function.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#72

Does that mean they'll block youtube? Try playing a video on a phone that does not have the youtube app installed, it's just about impossible to get it right, it's a roulette that's rigged with more than half the links going to the youtube app page on google play. Highly annoying since there is no reason why the youtube page of some video should even have that app installation link at all.

Exactly. And, even worse, when trying to play the video on youtube on mobile, I often get "this video is not available in embed mode, please click here to go to youtube, and it reloads the same page -.-

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#73
post #64
post #55

Earlier quoted context omitted.

Not sure why you're getting downvoted. I have wondered this myself. Between punishing sites that are not mobile responsive and this move I wonder if their motivations are partly fueled by the fear that mobile users are spending more times within native apps and not enough time on the web. As you can read here their response to the EU antitrust lawsuit http://techcrunch.com/2015/04/14/internal-google-memo-respon... go…

I think you're right that Google are worried about users moving to a market where they're not relevant. That's why Google have made a point of becoming relevant: they have a mobile OS, a mobile app market, and a mobile app ad platform. If people move away from web and toward Google's mobile properties, then they're probably pretty okay with that.

If they move toward Google's mobile properties I would expect they're okay with that. I think Google loses a degree of control over the user once they enter the app even if they are able to advertise. They can't require app makers to put ads into critical locations in the app but they can certainly do that in their search results. Google also doesn't have quite the monopoly over the app market that they do over search.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#74

I still do not understand the popularity of this approach. It seems to crazy increase bounce rates. You would think that negative user behavior would already make these undesirable without Google being explicit?

Seems like it would, but the people who bounce probably aren't your most profitable users anyway. I was shocked to learn how effective interstitial popup subscription requests are: http://optinmonster.com/3-reasons-lightbox-popups-capture-mo...

This article is on a site that productizes this exact thing. Can't really take that on completely good faith.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#75
post #50

Earlier quoted context omitted.

No one said these app download guys are awesome. My point was that these newsletter guys deserve much more criticism. A lot of them are pretty famous bloggers, and they know they're being an asshole but do it. The thing is no one criticizes them because they don't want to offend an influential person. It's sad because I used to have respect for many of them.

You have cause and effect backwards. How do you think they got to be so famous and influential :)

Not really, if Seth Godin started doing this tomorrow on his blog, I will lose all the respect I had for him. He knows that and that's probably why he doesn't do it. And that's why I lost respect for those who do--because it's a sign that they are one of those people who only can see short term and follow what other people say they should do (This practice is pretty much industry standard among shady marketers and "growth hackers" nowadays)

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#76
post #56

You know, at some point (and we are around that point) Google does cross a line where they are abusing their near monopoly on search. This is a pro consumer move, but it's another instance of Google saying do things our way or we punish you.

I'm not sure what makes this abuse. Curating the content you serve isn't just okay; it's one of the key value propositions of a search engine. The problem is when a content provider, for whatever reason, intentionally curates in a way that provides less value to the consumer.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#77
Ha. Yet their advertising optimisation teams continue to tout the benefits of implementing an interstitial ad unit on mobile:

https://developers.google.com/mobile-ads-sdk/docs/dfp/androi...

Edit. More here:

https://www.thinkwithgoogle.com/products/mobile-ads-intersti...

Left hand doesn't know what right hand is doing.

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#78

Does that mean they'll block youtube? Try playing a video on a phone that does not have the youtube app installed, it's just about impossible to get it right, it's a roulette that's rigged with more than half the links going to the youtube app page on google play. Highly annoying since there is no reason why the youtube page of some video should even have that app installation link at all.

"Do as I say, not as I do."

Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads

#80
post #73
post #64

Earlier quoted context omitted.

I think you're right that Google are worried about users moving to a market where they're not relevant. That's why Google have made a point of becoming relevant: they have a mobile OS, a mobile app market, and a mobile app ad platform. If people move away from web and toward Google's mobile properties, then they're probably pretty okay with that.

If they move toward Google's mobile properties I would expect they're okay with that. I think Google loses a degree of control over the user once they enter the app even if they are able to advertise. They can't require app makers to put ads into critical locations in the app but they can certainly do that in their search results. Google also doesn't have quite the monopoly over the app market that they do over searc…

True. This is probably one of the big reasons that they're trying to make native apps more spiderable by search engines: they want Google Search to continue to be the Internet's entry point, regardless of what app you're using afterwards. That hadn't clicked with me yet - interesting!
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