If your developers are not capable of making your website mobible friendly in 2015, any app they develop is likely worse. This is especially true when your app demands access to everything on my phone even though it doesn't need any of it to function.
Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
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Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#72Does that mean they'll block youtube? Try playing a video on a phone that does not have the youtube app installed, it's just about impossible to get it right, it's a roulette that's rigged with more than half the links going to the youtube app page on google play. Highly annoying since there is no reason why the youtube page of some video should even have that app installation link at all.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#73Earlier quoted context omitted.
Not sure why you're getting downvoted. I have wondered this myself. Between punishing sites that are not mobile responsive and this move I wonder if their motivations are partly fueled by the fear that mobile users are spending more times within native apps and not enough time on the web. As you can read here their response to the EU antitrust lawsuit http://techcrunch.com/2015/04/14/internal-google-memo-respon... go…
I think you're right that Google are worried about users moving to a market where they're not relevant. That's why Google have made a point of becoming relevant: they have a mobile OS, a mobile app market, and a mobile app ad platform. If people move away from web and toward Google's mobile properties, then they're probably pretty okay with that.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#74I still do not understand the popularity of this approach. It seems to crazy increase bounce rates. You would think that negative user behavior would already make these undesirable without Google being explicit?
Seems like it would, but the people who bounce probably aren't your most profitable users anyway. I was shocked to learn how effective interstitial popup subscription requests are: http://optinmonster.com/3-reasons-lightbox-popups-capture-mo...
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#75Earlier quoted context omitted.
No one said these app download guys are awesome. My point was that these newsletter guys deserve much more criticism. A lot of them are pretty famous bloggers, and they know they're being an asshole but do it. The thing is no one criticizes them because they don't want to offend an influential person. It's sad because I used to have respect for many of them.
You have cause and effect backwards. How do you think they got to be so famous and influential :)
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#76You know, at some point (and we are around that point) Google does cross a line where they are abusing their near monopoly on search. This is a pro consumer move, but it's another instance of Google saying do things our way or we punish you.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#77https://developers.google.com/mobile-ads-sdk/docs/dfp/androi...
Edit. More here:
https://www.thinkwithgoogle.com/products/mobile-ads-intersti...
Left hand doesn't know what right hand is doing.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#78Does that mean they'll block youtube? Try playing a video on a phone that does not have the youtube app installed, it's just about impossible to get it right, it's a roulette that's rigged with more than half the links going to the youtube app page on google play. Highly annoying since there is no reason why the youtube page of some video should even have that app installation link at all.
Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#79Re: Google Will Soon Start Punishing Mobile Sites that Use Annoying App Install Ads
#80Earlier quoted context omitted.
I think you're right that Google are worried about users moving to a market where they're not relevant. That's why Google have made a point of becoming relevant: they have a mobile OS, a mobile app market, and a mobile app ad platform. If people move away from web and toward Google's mobile properties, then they're probably pretty okay with that.
If they move toward Google's mobile properties I would expect they're okay with that. I think Google loses a degree of control over the user once they enter the app even if they are able to advertise. They can't require app makers to put ads into critical locations in the app but they can certainly do that in their search results. Google also doesn't have quite the monopoly over the app market that they do over searc…