The Brand Toolkit page needs updating - https://about.twitter.com/en/who-we-are/brand-toolkit Not only does it still have the bird it says "Our logo is our most recognizable asset. That’s why we’re so protective of it. Take a moment to think about how you apply it and take a read of our Brand Guidelines for examples of how we like you to use it."
Twitter has officially changed its logo to ‘X’
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Re: Twitter has officially changed its logo to ‘X’
#692I don’t really see what Musk is trying to accomplish. Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam, and a weird desperate-looking rebrand. This is what it looks like when inept MBAs try to squeeze some more life out of a dying platform. The strange thing here is that Musk’s acquisition was supposed to be the exact opposit…
> I don’t really see what Musk is trying to accomplish. Have you followed his twitter account? Watch his interviews. Read his SEC filings? He's been pretty open about his intentions. https://en.wikipedia.org/wiki/X_Corp . > Everything he’s done to Twitter carries the foul stench of Death by Private Equity. No product improvements, but worse reliability, more spam That's not what 'Death by Private Equity' is or looks…
Exactly. It was going to eventually be rebranded as soon as he acquired it. Not sure why HNers here are seemingly very surprised about this and still screaming at the changes?
But it is quite funny to see lots of HNers here already showing signs of memory loss in less than a year since he made that comment with lots of emotional reactions to the news.
> The anti-elon pr campaign is no different than the anti-zuckerburg campaign.
Absolutely. I remember when the 'anti-zuckerburg' campaign of HNers and the media all screamed and attempted to prothesize the death of Meta Platforms when it's stock plunged to $90.
Even before the layoffs, Zuckerberg was the 'villain' somehow and is somehow called by the most angriest of people a 'Nazi'. Now it is 200% up in less than a year and now the media's opinions have changed like the weather and are now cheering him again.
Today, Elon is somehow now the 'villain' of the year because of the layoffs and buying Twitter and now they are even angrier that Twitter / X did not 'die' immediately before 2023 as incorrectly predicted. So every speed bump Elon makes to Twitter / X is now 100x magnified from now on by the media.
Either way, the predictions of both the deaths of Twitter / X and Meta Platforms by the media and on HN has always been greatly exaggerated.
Re: Twitter has officially changed its logo to ‘X’
#693After reading some comments here, this rebranding seems so ridiculous that looks like a joke, honestly. > X is the future state of unlimited interactivity – centered > in audio, video, messaging, payments/banking... How do we call videos from X? xvideos?
It's a funny joke, but is actually one of the main reasons I stopped using Twitter. The onlyfans spam got really bad.
Re: Twitter has officially changed its logo to ‘X’
#694I don’t remember who stated this but basically there is this thought that Musk was in fact mad about how on Twitter the “common man” could indeed vocally and effectively share their disagreement with his decisions. It also might have been an impulsive decision to become relevant in “new tech” at the same time (why would he care so much about this, boredom?). Ultimately he probably just wanted to get out of that impul…
that is pretty unfair. the common man never had that amount of freedom on twitter. the lobbies, the blue elite and the powerful however lost a similar if not more amount of control over the masses thanks to Musk.
My own account is still in a banned state for telling Microsoft they suck for making their OS bloated. Before I was off twitter, because fuck deleting a reasonable tweet to appease some censorship bot and its review team, twitter was less and less 'free' for anyone not worshiping that rich ass-hat.
Re: Twitter has officially changed its logo to ‘X’
#695Earlier quoted context omitted.
> so Elon can use a domain he's sat on since '99 seems exceedingly foolish. As far as I can tell, it's the domain of the company he co-founded (X.com), that merged with the company that became PayPal (Confinity), that led to him briefly being CEO before Thiel took over and pivoted to focus on the PayPal service. 2000 - 2017, X.com was property of PayPal. Musk then buys it back in 2017... and then here we are. Ref: ht…
Everything Musk does looks a lot like some of my high-level, successful, Mary-Sue-like RPG characters I had. Including desogn rooted in what influenced my childhood, in Musks SpaceX case it seems to be th 50s SciFi. Well, I never had the money to try that in real life, and anyway I outgrew it before I got my drivers liscense. Looking at it from that perspective, it is borderline pathetic and just sad.
You don't have to love Musk, plenty of reasons not to but jeez tone it down a bit. It's like if he was seen eating a taco suddenly tacos would be embarrassing and sad according to you.
Re: Twitter has officially changed its logo to ‘X’
#696Earlier quoted context omitted.
Doubt anyone who worked on that still is employed there. And even if, they surely weren't asked their opinion, nor informed about the decision.
I guess not. https://twitter.com/martingrasser/status/1683266038602010624
Re: Twitter has officially changed its logo to ‘X’
#697You know, for all the talk about how twitter is going downhill and making stupid decisions, this is the only one so far that really, really, does seems stupid. Verification was bad and now it’s a joke, api rate limits have some possible argument etc - but why in the hell buy a household name just to change it? Why not build X from scratch?
> By December 17, Twitter was blocking some links to Mastodon as being "potentially harmful" or "malware".
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Re: Twitter has officially changed its logo to ‘X’
#698Elon's acquisition of Twitter is a gift that just keeps on giving. At this point, considering the social polarization it brought, destroying Twitter for good would be an immense service to humanity, and Musk is doing exactly that, even if unwillingly.
Either way, despite how polarized it may have been, it was valuable for many groups and a large number of genuinely grassroots social & artistic movements originated there or effectively used it. Destroying those doesn't seem like a clear cut positive for humanity, as you're framing it.
Re: Twitter has officially changed its logo to ‘X’
#699Re: Twitter has officially changed its logo to ‘X’
#700I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…
PayPal. SpaceX. SolarCity. Tesla. Boring. Elon Musk has a signature characteristic of building 10x-ethos companies from first principles at great personal & financial risk.
It's the Muskian Cycle: Innovate, try to garner investment, be laughed out of the room, make it work anyways, laugh all the way to the top of tens of thousands of millions of dollars of net worth. Then stuff all the capital into the next Big Thing.
Steve Jobs said something like "Innovation distinguishes between a leader and a follower." As far as I can tell, each of Musk's successful ventures has inculcated iterative or multiplicative innovation into the fabric of technology, society, and interaction.
PayPal spearheaded and won the race for payment processing. It wasn't perfect, but it was in no small part due to Musk why the company succeeded and earned its eBay buyout.
SpaceX, with its obvious contributions to the fields of not only rocketry but every second-order industry around it, including testing/software, etc., has been a game-changer. Again, second-order, competition arises, humanity wins.
Ditto Tesla; not only the AI/ML/CV wizardry in the stack but plenty of other non-primary-field innovation and progress comes alongside (manufacturing, battery tech, etc.). I personally am not convinced EVs are some solution to the "climate problem," given the net-impact of mfg and power consumption, but it is a pre-requisite to self-sustainability that we move toward renewables, and with that optimism I move on.
I don't know a whole lot about the Solar operations at Tesla, but SpaceX + Starlink has made one of those incremental improvements in the internet access game. I've got my biggest gripe with this venture - based on Kessler Syndrome, I'm afraid of trashing our space-way by means of junk, though admittedly this fear comes from Stephenson's "Seveneves" and not facts or reality. Orbital tracking remains a significant challenge to the exploding private space industries.
Bringing us to the Boring Co. Literally nobody is complaining about that, but it's such a banal and useful and imperative tech to develop for the overall goal of Martian exploration, and it's not abstract - it exists and is doing what it needs to do.
Certainly 𝕏 (neé Twitter) and Xai are integral to Musk's overarching vision. For years, I've posited that someone should, or perhaps already has, been meticulously analyzing the entirety of Twitter's data. This data, rich in semantic analysis, interaction templating, linguistics, and more, could be instrumental in training and researching emergent systems. The rapid, mostly unfiltered, and bite-sized nature of the medium provides a unique lens into the human thought process, offering a potential approximation of how "thoughts" might interact.
It's possible we (humans) are destined to reclaim our collective consciousness through technology. It is also possible Elon is the anti-Christ, and we should be looking inward, meditating, and removing blockages to our lineage that has shrouded the collective consciousness, muted our heart and soul, and reduced us to a low level of being, what the Buddhists might consider Naraka.
There are a lot of FUD-spreaders about Neuralink, too, but listening to the technical discussions and grokking the science has me convinced they are approaching another sea change. There are hard engineering problems and there are impossible problems. Elon's companies take the hard ones and just work really hard, then get the solution. I see no reason why this approach to software platforms and dynamic interactivity interfaces would be any different.
People don't like change, and they love to complain about something. So I obviously understand why these > angry and disappointed types are out of the woodwork.
But the thing is, we should celebrate and adore the scientific progress, commitment to science & innovation over pure profit, and - in my opinion as a USA chap - dedication to as much free speech as possible.
Cringe, hate, love, whatever - the guy is objectively successful and objectively delivered on some cool shit. I wouldn't argue he is the most precise or accurate predictor, but he's quite the visionary. When the Starship gets to orbit, there'll be some more creative press and commentary, but I will be watching and as excited as when the Roadster Spaceman went to Mars. Or when I saw the first booster landings.
Everyone fails, we are defined by how hard we try.